Advantages of SEO (Search Engine Optimization)
Search Engine Optimization is a way to gather the top spot by organic means in the search engine results. There are a lot many benefits for the Search Engine Optimization.
1) Free Targeted Traffic:
The primary advantage of SEO over any other type of internet marketing is found in the long-term aspects. Once your site is ranked in the top 10 for your keyword phrase, you should be able to keep it there with a minimum of fuss. This means that you will receive free traffic from prospects 24 hours a day, seven days a week, 52 weeks a year for as long as you keep your site up.
2) Excellent ROI:
Return on investment is one of the major advantages of SEO over paid advertising. Your site will take some time to get ranked for your keyword, and once ranked, the ROI becomes great as you get a lot of free traffic for your website.
3) Cost Effectiveness:
SEO is one of the most cost-effective ways of marketing. If the site is properly designed and optimized then it has a longer standings s compared to the Pay Per Click Advertising.
4) Increased Brand Visibility:
SEO leads to the increased brand visibility for your site. Your business will start showing for your business related keywords, and more and more visitors will be there to look for the services you are providing via your website.
5) Higher Sales:
Increased visibility, cost effectiveness and accessibility leads to the higher sales.
6) Better Usability:
The site is easily available to the large portion of the online users. A better optimized and designed website always attracts lot of visitors and of those visitors a lot of potential customers.
7) Cross-Browser Compatibility:
The optimized website is browser compatible and have the same design and structure in different browsers.
These advantages results as growth in sales as well as increasing your business, credibility and referral businesses online.
Wednesday, 4 July 2012
5 Ways to Wow Your Clients With Killer Customer Service
5 Ways Tips
1. Take Interest in Your Client and Their Business
Consumers make decisions based on trust. If they trust you, they’ll usually buy from you and buy from you again. One of the best ways to build trust is to take an active interest in the business of your client. Let’s be honest, most of us like to talk about what we like. And we love it when others find what we like interesting as well. So build the trust by finding out about your client’s industry and talk to them beyond the specifics of your project. Engage in deeper questions and don’t be afraid to step out of your comfort zone. This little bit of extra time spent “in their court” will build trust and impress your clients.
2. Be Available and Respond Promptly
You’ve got to make it easy for clients to get a hold of you. I’m not saying you need to answer phone calls at 10:00PM or send emails on your family vacation. You still need boundaries. What I am saying, however, is open up as many possible avenues of communication as you can. Email is absolutely essential. Responding on Twitter or other social networks is nice too. And if you can, actually answer the phone instead of letting it go to voice mail.
If you are afraid allowing more communication will interrupt your creative flow, set aside a certain portion of the day to work on client communication. Batch process your email 2-3 times a day. Make “phone hours” for 1-2 hours each afternoon. Let your clients know when you’ll be available and the best way to reach you.
And most importantly, be prompt with your response time. Don’t let doubt creep in to your client communication. A strong open line of communication will lead to more trust and more comfort for both you and your clients.
3. Speak Their Language
Clients like to work with professionals who can meet their needs without over-complicating everything with technical jargon. When explaining your web design services, no client ever needs to hear, “Well we’ll start with a 960 grid layout in Photoshop where I’ll layout a 72dpi template utilizing the wire-frames and mood boards we’ll deliver. Then we’ll slice up some sprites and code out in xhtml, CSS, and jQuery. Then we’ll utilize [content management system of your choice] to take advantage of it’s modules, functions and server calls to make your website fast, SEO-friendly, and Dribbble-worthy. And let’s not forget the hosting…”
While all this is good for us design geeks, our clients could probably care less. And even if they do care, they probably don’t understand half the words you throw out. So be cautious when you go off on one of your rants about why Papyrus is the most overused font and instead speak clearly and in terms that your client understands. Find their comfort level and they’ll be impressed by your clarity and thoughtfulness.
4. Take it One Step Further
It’s the little things that can make the biggest difference. When you’re offering services to your clients, don’t be afraid to take things “one step further.” For example, if you agree to do a logo for a web design client, why not take a few extra minutes and work up a few social profiles, on the house. Or maybe instead of just sending them an email about how to do something in WordPress,create a brief personalized screencast that details everything they’ll need in an easy-to-follow video.
Anything you can offer above and beyond the client’s expectation will go a long way in establishing the “wow’ effect. These extra steps don’t take much time in the grand scheme of things but they offer so much perceived value and can even help cover over possible shortcomings elsewhere.
5. Don’t Play The Blame Game
And when there are mistakes or shortcomings (and there will be), don’t play the blame game. Have you ever been to a restaurant and heard a waiter tell you that they messed up the order in the kitchen? What’s more likely is the waiter forgot to put your order in correctly and instead of owning up to the mistake, they decided to throw someone else under the bus. Don’t be that waiter.
When you make a mistake, let your client know it was your fault. Transparent honesty is a refreshing quality and many clients will overlook the mistake if you offer them a genuine solution to resolve the error.
The same holds true if you’re being badmouthed on Twitter or in other public arenas. Confront your accusers and put out the fire before it can do any real damage.
1. Take Interest in Your Client and Their Business
Consumers make decisions based on trust. If they trust you, they’ll usually buy from you and buy from you again. One of the best ways to build trust is to take an active interest in the business of your client. Let’s be honest, most of us like to talk about what we like. And we love it when others find what we like interesting as well. So build the trust by finding out about your client’s industry and talk to them beyond the specifics of your project. Engage in deeper questions and don’t be afraid to step out of your comfort zone. This little bit of extra time spent “in their court” will build trust and impress your clients.
2. Be Available and Respond Promptly
You’ve got to make it easy for clients to get a hold of you. I’m not saying you need to answer phone calls at 10:00PM or send emails on your family vacation. You still need boundaries. What I am saying, however, is open up as many possible avenues of communication as you can. Email is absolutely essential. Responding on Twitter or other social networks is nice too. And if you can, actually answer the phone instead of letting it go to voice mail.
If you are afraid allowing more communication will interrupt your creative flow, set aside a certain portion of the day to work on client communication. Batch process your email 2-3 times a day. Make “phone hours” for 1-2 hours each afternoon. Let your clients know when you’ll be available and the best way to reach you.
And most importantly, be prompt with your response time. Don’t let doubt creep in to your client communication. A strong open line of communication will lead to more trust and more comfort for both you and your clients.
3. Speak Their Language
Clients like to work with professionals who can meet their needs without over-complicating everything with technical jargon. When explaining your web design services, no client ever needs to hear, “Well we’ll start with a 960 grid layout in Photoshop where I’ll layout a 72dpi template utilizing the wire-frames and mood boards we’ll deliver. Then we’ll slice up some sprites and code out in xhtml, CSS, and jQuery. Then we’ll utilize [content management system of your choice] to take advantage of it’s modules, functions and server calls to make your website fast, SEO-friendly, and Dribbble-worthy. And let’s not forget the hosting…”
While all this is good for us design geeks, our clients could probably care less. And even if they do care, they probably don’t understand half the words you throw out. So be cautious when you go off on one of your rants about why Papyrus is the most overused font and instead speak clearly and in terms that your client understands. Find their comfort level and they’ll be impressed by your clarity and thoughtfulness.
4. Take it One Step Further
It’s the little things that can make the biggest difference. When you’re offering services to your clients, don’t be afraid to take things “one step further.” For example, if you agree to do a logo for a web design client, why not take a few extra minutes and work up a few social profiles, on the house. Or maybe instead of just sending them an email about how to do something in WordPress,create a brief personalized screencast that details everything they’ll need in an easy-to-follow video.
Anything you can offer above and beyond the client’s expectation will go a long way in establishing the “wow’ effect. These extra steps don’t take much time in the grand scheme of things but they offer so much perceived value and can even help cover over possible shortcomings elsewhere.
5. Don’t Play The Blame Game
And when there are mistakes or shortcomings (and there will be), don’t play the blame game. Have you ever been to a restaurant and heard a waiter tell you that they messed up the order in the kitchen? What’s more likely is the waiter forgot to put your order in correctly and instead of owning up to the mistake, they decided to throw someone else under the bus. Don’t be that waiter.
When you make a mistake, let your client know it was your fault. Transparent honesty is a refreshing quality and many clients will overlook the mistake if you offer them a genuine solution to resolve the error.
The same holds true if you’re being badmouthed on Twitter or in other public arenas. Confront your accusers and put out the fire before it can do any real damage.
Tuesday, 3 July 2012
Measuring & Tracking Success In Your SEO
1) Search Engine share Of Referring Visits
Every month, it's critical to keep track of the contribution of each traffic source for your site.
Referral Traffic: From links across the web or in trackable email, promotion & branding campaign links.
Search Traffic: Queries that sent traffic from any major or minor web search engine Knowing both the percentage and exact numbers will help you identify weaknesses and serve as a comparison over time for trend data. For example, if you see that traffic has spiked dramatically but it comes from referral links with low relevance, it's not time to get excited. On the other hand, if search engine traffic falls dramatically, you may be in trouble. You should use this data to track your marketing efforts and plan your traffic acquisition efforts.
2) Vists Referred By Specific Search EngineEvery month, it's critical to keep track of the contribution of each traffic source for your site.
These include:
Direct Navigation: Typed in traffic, bookmarks, email links without tracking codes, etc.Referral Traffic: From links across the web or in trackable email, promotion & branding campaign links.
Search Traffic: Queries that sent traffic from any major or minor web search engine Knowing both the percentage and exact numbers will help you identify weaknesses and serve as a comparison over time for trend data. For example, if you see that traffic has spiked dramatically but it comes from referral links with low relevance, it's not time to get excited. On the other hand, if search engine traffic falls dramatically, you may be in trouble. You should use this data to track your marketing efforts and plan your traffic acquisition efforts.
Three major engines make up 95%+ of all search traffic in the US - Google and the Yahoo-Bing alliance. For most countries outside the US 80%+ of search traffic comes solely from Google (with a few notable exceptions including both Russia and China.) Measuring the contribution of your search traffic from each engine is critical for several reasons.
Compare Performance vs. Market Share By tracking not only search engines broadly, but by country, you'll be able to see exactly the contribution level of each engine in accordance with its estimated market share. Keep in mind that in sectors like technology and Internet services, demand is likely to be higher on Google (given its younger, more tech-savvy demographic) than in areas like cooking, sports or real estate.
Get Visibility Into Potential Drops If your search traffic should drop significantly at any point, knowing the relative and exact contributions from each engine will be essential to diagnosing the issue. If all the engines drop off equally, the problem is almost certainly one of accessibility. If Google drops while the others remain at previous levels, it's more likely to be a penalty or devaluation of your SEO efforts by that singular engine.
Uncover Strategic Value It's very likely that some efforts you undertake in SEO will have greater positive results on some engines than others. For example, we frequently notice that on-page optimization tactics like better keyword inclusion and targeting has more benefit with Bing & Yahoo! than Google, while gaining specific anchor text links from a large number of domains has a more positive impact on Google than the others. If you can identify the tactics that are having success with one engine, you'll better know how to focus your efforts.
3) Vists Referred By Specific Search Engine Terms And Pharases
The keywords that send traffic are another important piece of your analytics pie. You'll want to keep track of these on a regular basis to help identify new trends in keyword demand, gauge your performance on key terms and find terms that are bringing significant traffic that you're potentially under optimized for.
You may also find value in tracking search referral counts for terms outside the "top" terms/phrases - those that are important and valuable to your business. If the trend lines are pointing in the wrong direction, you know efforts need to be undertaken to course correct. Search traffic worldwide has consistently risen over the past 15 years, so a decline in quantity of referrals is troubling - check for seasonality issues (keywords that are only in demand certain times of the week/month/year) and rankings (have you dropped, or has search volume ebbed?).
4) Conversion Rate By Search Query Term/Phrase
When it comes to the bottom line for your organization, few metrics matter as much as conversion. For example, in the graphic to the right, 5.80% of visitors who reached SEOmoz with the query "SEO Tools" signed up to become members during that visit. This is a much higher conversion rate than most of the 1000s of keywords used to find our site. With this information, we can now do 2 things.
1.Checking our rankings, we see that we only rank #4 for "SEO Tools". Working to improve this position will undoubtedly lead to more conversion.
2.Because our analytics will also tell us what page these visitors landed on, we can focus on efforts on that page to improve visitor experience.
The real value from this simplistic tracking comes from the "low-hanging fruit" - seeing keywords that continually send visitors who convert and increasing focus on both rankings and improving the landing pages that visitors reach. While conversion rate tracking from keyword phrase referrals is certainly important, it's never the whole story. Dig deeper and you can often uncover far more interesting and applicable data about how conversion starts and ends on your site.
Number Of Pages Receivings At Least One Vist From Search Engines
Knowing the number of pages that receive search engine traffic is an essential metric for monitoring overall SEO performance. From this number, we can get a glimpse into indexation - the number of pages the engines are keeping in their indices from our site. For most large websites (50,000+ pages), mere inclusion is essential to earning traffic, and this metric delivers a trackable number that's indicative of success or failure. As you work on issues like site architecture, link acquisition, XML Sitemaps, uniqueness of content and meta data, etc., the trend line should rise, showing that more and more pages are earning their way into the engines' results. Pages receiving search traffic is, quite possibly, the best long tail metric around.
While other analytics data points are of great importance, those mentioned above should be universally applied to get the maximum value from your SEO campaigns.
Monday, 2 July 2012
10 Tips to Improve Your SEO results
Here are 10 crucial items for a 2012 SEO tune-up. The first five are onsite SEO activities, and the next five are offsite activities.
1. Update keyword research.
Popular search terms change. Your business model may have changed as well. If you’re ranking well for keywords that have lost strategic value, all you’re doing is attracting visits from the wrong prospects.
2. Update title tags and content.
Once your keywords are updated, put them in meta title tags and on-page content.
Don’t just cram the keywords in: if necessary, rewrite pages to make the new keywords completely relevant. 3. Add new pages for additional keyword terms.
Google loves fresh content. Add pages or blog posts steadily over time, using less popular (“long tail”) terms with strategic value.
4. Run an SEO diagnostic.
Google’s Webmaster Tools is a great, free online resource that itemizes your site’s SEO issues making cleanup easy for you or your developer.
5. Set up a good internal linking system.
The pages you link to most often on your site are the ones Google thinks are most important. We often recommend displaying links to your top lead-generating pages in the footer of the site, using keywords in the anchor text of the links.
6. Update good backlinks.
Let’s move to offsite SEO issues. If you know of links coming into your site from popular sites/blogs, check the anchor text on those links. Ideally, anchor text should include keywords. If not, ask if they can change it.
7. Remove bad backlinks.
If you know of links coming into your site from content farms, ad sites, and other sources with bad online reputations, remove them. These links could lower your rankings.
8. Do guest posts.
A great way to create valuable backlinks is to write useful content on high quality blogs. Guest posts normally include a link(s) back to the writer’s site.
9. Update directory listings.
Many people list their site in directories when it launches and never look back. Make sure those directory listings are up-to-date in terms of keywords and pages you’re linking to.
10. Update social media profiles.
Along the same lines, keep keywords and links current for your profiles on LinkedIn, Facebook, Twitter – and Google+ if you’re there. People tend to forget about their profiles on peripheral social sites such as Twellow and FriendFeed, so keep those on your SEO radar as well.
1. Update keyword research.
Popular search terms change. Your business model may have changed as well. If you’re ranking well for keywords that have lost strategic value, all you’re doing is attracting visits from the wrong prospects.
2. Update title tags and content.
Once your keywords are updated, put them in meta title tags and on-page content.
Don’t just cram the keywords in: if necessary, rewrite pages to make the new keywords completely relevant. 3. Add new pages for additional keyword terms.
Google loves fresh content. Add pages or blog posts steadily over time, using less popular (“long tail”) terms with strategic value.
4. Run an SEO diagnostic.
Google’s Webmaster Tools is a great, free online resource that itemizes your site’s SEO issues making cleanup easy for you or your developer.
5. Set up a good internal linking system.
The pages you link to most often on your site are the ones Google thinks are most important. We often recommend displaying links to your top lead-generating pages in the footer of the site, using keywords in the anchor text of the links.
6. Update good backlinks.
Let’s move to offsite SEO issues. If you know of links coming into your site from popular sites/blogs, check the anchor text on those links. Ideally, anchor text should include keywords. If not, ask if they can change it.
7. Remove bad backlinks.
If you know of links coming into your site from content farms, ad sites, and other sources with bad online reputations, remove them. These links could lower your rankings.
8. Do guest posts.
A great way to create valuable backlinks is to write useful content on high quality blogs. Guest posts normally include a link(s) back to the writer’s site.
9. Update directory listings.
Many people list their site in directories when it launches and never look back. Make sure those directory listings are up-to-date in terms of keywords and pages you’re linking to.
10. Update social media profiles.
Along the same lines, keep keywords and links current for your profiles on LinkedIn, Facebook, Twitter – and Google+ if you’re there. People tend to forget about their profiles on peripheral social sites such as Twellow and FriendFeed, so keep those on your SEO radar as well.
Friday, 29 June 2012
5 Advanced SEO Tips
Include the Rel Attribute in Anchor Tags
Have you seen such an anchor tag:
This site is dedicated to flat irons? Well, the rel attribute has to be your focus, as you are aware of the rest part. This attribute allows you to control the page rank or vote you offer to other sites to which your site is linking. In short, it averts any kind of link benefit for that other site by informing the search engine that the destination of this link must not receive any credit for additional ranking.
Introduce Links in Page Content
Within a site layout, the order of link importance is in the following way:
Content, Header, Side Navigation, Comment, and Footer Links. This means that the topmost priority goes to the links in the content section, while the links in the footers are almost useless in SEO. Talking about the headers, although many sites do not prefer selling the head navigation links, yet such links play a valuable role in SEO. The remaining two sections namely, side navigation and comments hold less value due to large scale scams via link selling, exchanges, and link schemes. However, the latter one can yet be useful but it depends on how the site is designed. In short, give 80% of your SEO planning for getting the 20% of the most valuable links. To do so, have a guest blog and offer excellent content for an editorial link.
Consider Page Redirects/Site Moves
Do consider including the .htaccess file for implementing 301 Redirect, a search engine friendly method that efficiently manages page redirection. The good news is that it’s easy to implement for preserving the rankings for that page.
Don’t Be Too Negative towards Link Baiting
Because of the people abusing it, link baiting is considered as a negative aspect in SEO. In link baiting you try to attract someone who links to your site and enables his or her own sites to present your link for a visit. However, the trick here is to owe a web page that promotes such social thrill so that everyone wishes to link to it.
Associate Articles Linking to Your Sitemap
Associating or syndicating articles is among the ideal ways for getting one-way backlinks. For example, you can publish an interesting, original article on Ezine (in short, it should be a famous article directory online) and include a link to another article that is present on your site. A more advanced approach would be to link to your sitemap from within the resource box.
Top 10 Helpful SEO Tips for Small Business Owners
1) Identify your Intended Audience
The first step in any SEO campaign should always be determining who the intended audience of your good or service is. While it’s easy to simply focus on your business as the driving force behind your SEO operations, it always helps to be a more specific in your approach. By selecting a certain product as the core keyword of your campaign, you will be able to attract more traffic than otherwise.
2) Expand your Keyword Focus
Although your focused keyword may not have a hundred and one uses, you should always try to be as forward thinking as possible when considering other optional keywords. Sometimes the search term that Google looks for may not be the same one that you would have typed when looking for it yourself. You should always do research to find other ways that web surfers may try to look up your product or service.
3) Refine your Website’s Page-to-Page Connectivity
A well-designed website is one that funnels users from page to page effortlessly. By interlinking your site so that relevant pages connect to one another, you’ll find that even the less visited branches of your website will see more traffic. As a result, you can expect your website to have better domain authority and, as a result, a higher place among the search engine rankings.
4) Keep your Keywords Dynamic
Even if a particular keyword has generated a lot of traffic during the course of your SEO campaign, don’t let that prevent you from cycling your keyword focus. Search trends change as much as social ones do, so there’s never a guarantee that one term will consistently prove fruitful. Always be on the lookout for other applicable keywords that may bring traffic to your website.
5) Establish your Business on Social Media
Social media work has become an increasingly popular way to generate long term website traffic. These days, many SEO agencies focus a lot of their attention on establishing a follower base for their clients. As the number of people following your company continues to increase, so too will the potential customers that may frequent your business’ site. No matter how big or small your organization may be, you can never have enough Facebook or Google+ followers.
6) Go Where the Competition Isn’t
While it is important that your company builds a significant social presence on the more popular networks, it’s always a smart move to look for alternative sites on which to make your business known. As anyone in the SEO community can tell you, there are several up-and-coming social networks that have yet to be capitalized on. In addition to establishing yourself on Facebook or Twitter, consider also extending your social media campaign to sites like Pinterest as they become available.
7) Constantly Create Original Content
Increasing your company’s web traffic and domain authority is only the first step in your SEO campaign. While some SEO agencies may focus entirely on getting potential customers to your site, giving users a reason to stay on your website is going to be vitally important. Original content, such as a weekly blog or community activities, can go a long way towards capturing an audience and convincing them to continue interacting with your site until a sale is made.
8) Consider Pay-Per-Click as a Way to Create Site Traffic
While the service that PPC companies provide may not be as attractive as the long term solutions of most SEO practices, that doesn’t mean they aren’t useful. PPC advertisements have been a decent way to drive site traffic volume for over a decade. Should you feel your monthly analytics aren’t showing the numbers you want to see, consider supplementing them with PPC work.
9) Patience is Key
Even when employing the most methodical and well-run SEO or social media campaign, one has to keep expectations manageable. Yes, search engine optimization and other SEO practices can lead to dramatically improved site traffic and search engine rankings, but they do take time. After having built up momentum and established your company as a significant online presence, your website’s analytics will rise sharply. However, getting there may sometimes take a month or two. One should always keep this in mind throughout the duration of the campaign.
10) Always Stay in Contact with your SEO Firm
By keeping a close working relationship with your SEO agency, you and your business will be able to reap a number of benefits. Aside from having a greater degree of control over the details of your campaign, you will also be briefed on any setbacks or major developments as they occur. As a result, your optimization and social media work will go without a hitch, and you’ll be able to fine tune the particulars of the campaign as you see fit.
The first step in any SEO campaign should always be determining who the intended audience of your good or service is. While it’s easy to simply focus on your business as the driving force behind your SEO operations, it always helps to be a more specific in your approach. By selecting a certain product as the core keyword of your campaign, you will be able to attract more traffic than otherwise.
2) Expand your Keyword Focus
Although your focused keyword may not have a hundred and one uses, you should always try to be as forward thinking as possible when considering other optional keywords. Sometimes the search term that Google looks for may not be the same one that you would have typed when looking for it yourself. You should always do research to find other ways that web surfers may try to look up your product or service.
3) Refine your Website’s Page-to-Page Connectivity
A well-designed website is one that funnels users from page to page effortlessly. By interlinking your site so that relevant pages connect to one another, you’ll find that even the less visited branches of your website will see more traffic. As a result, you can expect your website to have better domain authority and, as a result, a higher place among the search engine rankings.
4) Keep your Keywords Dynamic
Even if a particular keyword has generated a lot of traffic during the course of your SEO campaign, don’t let that prevent you from cycling your keyword focus. Search trends change as much as social ones do, so there’s never a guarantee that one term will consistently prove fruitful. Always be on the lookout for other applicable keywords that may bring traffic to your website.
5) Establish your Business on Social Media
Social media work has become an increasingly popular way to generate long term website traffic. These days, many SEO agencies focus a lot of their attention on establishing a follower base for their clients. As the number of people following your company continues to increase, so too will the potential customers that may frequent your business’ site. No matter how big or small your organization may be, you can never have enough Facebook or Google+ followers.
6) Go Where the Competition Isn’t
While it is important that your company builds a significant social presence on the more popular networks, it’s always a smart move to look for alternative sites on which to make your business known. As anyone in the SEO community can tell you, there are several up-and-coming social networks that have yet to be capitalized on. In addition to establishing yourself on Facebook or Twitter, consider also extending your social media campaign to sites like Pinterest as they become available.
7) Constantly Create Original Content
Increasing your company’s web traffic and domain authority is only the first step in your SEO campaign. While some SEO agencies may focus entirely on getting potential customers to your site, giving users a reason to stay on your website is going to be vitally important. Original content, such as a weekly blog or community activities, can go a long way towards capturing an audience and convincing them to continue interacting with your site until a sale is made.
8) Consider Pay-Per-Click as a Way to Create Site Traffic
While the service that PPC companies provide may not be as attractive as the long term solutions of most SEO practices, that doesn’t mean they aren’t useful. PPC advertisements have been a decent way to drive site traffic volume for over a decade. Should you feel your monthly analytics aren’t showing the numbers you want to see, consider supplementing them with PPC work.
9) Patience is Key
Even when employing the most methodical and well-run SEO or social media campaign, one has to keep expectations manageable. Yes, search engine optimization and other SEO practices can lead to dramatically improved site traffic and search engine rankings, but they do take time. After having built up momentum and established your company as a significant online presence, your website’s analytics will rise sharply. However, getting there may sometimes take a month or two. One should always keep this in mind throughout the duration of the campaign.
10) Always Stay in Contact with your SEO Firm
By keeping a close working relationship with your SEO agency, you and your business will be able to reap a number of benefits. Aside from having a greater degree of control over the details of your campaign, you will also be briefed on any setbacks or major developments as they occur. As a result, your optimization and social media work will go without a hitch, and you’ll be able to fine tune the particulars of the campaign as you see fit.
Thursday, 15 March 2012
SEO Positive to Enter the Essex Countrywide Business Awards
The search engine specialists at SEO Positive are proud to announce they will be entering the prestigious Essex Countrywide Business Awards, under the category of Growing Business of the Year, at the event in May 2012.
The search engine specialists at SEO Positive Limited are pleased to announce they are in consideration for the category of Growing Business of the Year, in the prestigious Essex Countrywide Business Awards, the black tie event which will be taking place at the Cliffs Pavilion, Southend, on Friday 18th May 2012.
Held in connection with the Echo and the Essex County Standard, the event has developed considerably in the past 17 years, with attendees increasing from just 150 in 1994, to 1000 attendees at last years’ successful event, thus marking it as one of the main events of the Essex social calendar. As well as being a great opportunity to raise company awareness, the awards are fundamental in increasing customer confidence.
Matt Wood, Head of Search believes the key reason behind their eligibility for the award, which is designed for companies who have been trading for a minimum of three years, is the extent of their growth in the past twelve months.
“Now the most advertised SEO business on Google, our staff and client levels have risen dramatically in the past year, and all profits are being put back into the business.” He explains how, to be in with a chance of winning this significant award, it is important show how the business plans to cope with the increased growth. “Due to the increase in customer queries and sales, we have recently advertised for a junior web designer, and have released plans to employ a new PPC Manager.”
The search engine specialists at SEO Positive Limited are pleased to announce they are in consideration for the category of Growing Business of the Year, in the prestigious Essex Countrywide Business Awards, the black tie event which will be taking place at the Cliffs Pavilion, Southend, on Friday 18th May 2012.
Held in connection with the Echo and the Essex County Standard, the event has developed considerably in the past 17 years, with attendees increasing from just 150 in 1994, to 1000 attendees at last years’ successful event, thus marking it as one of the main events of the Essex social calendar. As well as being a great opportunity to raise company awareness, the awards are fundamental in increasing customer confidence.
Matt Wood, Head of Search believes the key reason behind their eligibility for the award, which is designed for companies who have been trading for a minimum of three years, is the extent of their growth in the past twelve months.
“Now the most advertised SEO business on Google, our staff and client levels have risen dramatically in the past year, and all profits are being put back into the business.” He explains how, to be in with a chance of winning this significant award, it is important show how the business plans to cope with the increased growth. “Due to the increase in customer queries and sales, we have recently advertised for a junior web designer, and have released plans to employ a new PPC Manager.”
Thanks:prweb.com/releases/2012/3
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