Optimizing a website for search engines requires a lot of consistent effort. Many internet marketers expect immediate success in ranking high on search engines, and they soon realize that this is not possible.
This article presents the common mistakes which people make in search engine optimization (SEO). They could be mistakes or some webmasters intend to try out “frowned upon” SEO methods. Either way you will learn to avoid these mistakes in order to build a great SEO reputation for your website or blog.
Consistency is the Key
Failure to apply constant effort in optimizing a website for search engines, this is a big mistake. SEO involves continuous effort in carrying out all the key activities that can help you rank high on search engines. Many people fail in their efforts to rank high on search engines because they expect overnight success, and they soon give up when they fail to see immediate results. It is important for you to gradually add new content to your website so that search engines visit your website more often. You also need to steadily build links to your website in order to improve your ranking on search engines.
Vary Your SEO Strategies
Failure to use different SEO strategies and tools. It is important for you to use different tools for optimizing your website. You must also aim to rank high on several major search engines. Choose about four main search engines and aim to rank high on them. Write and submit articles, participate in relevant forums, submit your website to many directories and search engines and exchange links with related websites that have high popularity rank. List the strategies that you intend to follow in optimizing your website for search engines, and make sure that you carry them out on a regular basis.
It is no good just performing one part of SEO. A variety will get you better results.
Get to Know Your Keywords
Lack of a good understanding of your niche’s keywords and phrases. If you want to successfully optimize your website, it is important that you know all your keywords and it is also important that you use these keywords on your website content, in your articles, and in any other content that you use to promote your website. Many people make the mistake of using untargeted keywords and phrases on their websites and other content that is meant to drive traffic to their website. Some internet marketers and website owners also fail to use their keywords on the title tag of their website.
When the wrong website visitors come to your website you get less sales and more customers that do not like your content.
Patience Takes Time
Lack of patience. Many web masters get impatient and they want to see their website rank high on search engines immediately. They fail to apply constant effort in implementing their SEO strategies. SEO requires that you patiently use your selected strategies and tools in optimizing your website for search engines.
If you want to succeed in optimizing your website for search engines, it is important that you avoid the mistakes outlined above.
Thursday, 9 August 2012
Tuesday, 7 August 2012
7 SEO Marketing Tips for Bloggers
1. Make a Plan:
Before starting a business blog, making a solid plan for launching the blog is extremely important. Your mission, objectives, goals, metrics, tactics and the very bits and pieces must be documented before starting a blog. It will help you to plan and launch a well organized blog.
2. Clear blogging guidelines:
you must have a clear strategy for marketing your products not only online but also offline. Blogging material must be easy to understand and must follow the guidelines which clearly define the writing blog post’s requirements. Irrelevant material will not be absorbed by the visitors. Therefore, the contents must be related to the subject.
3. Draw realistic expectations:
Blogging is a patience-based task. You cannot become a shining star overnight; rather it needs hard work and dedication. Closely follow the guest posts, reorganize your blog in light of feedback and take a note about the volume of incoming traffic to analyze your business. Do not set big dreams and only set a clear objective and realistic expectations. It will help you to redraw your strategy for future business.
4. Make participation easy:
The visitors to your blog must be given the opportunity to leave comments and suggestions. Take the visitors along your desired track through fun and interesting ways to participate in a friendly manner. Launch weekly or monthly incentives to bring more people to your blog. These are marketing tactics to lure the clients. Highly interactive blogs get more traffic.
5. Promote your blog:
Lose the old marketing tools and get your blog well marketed in the modern world of high-tech advertising. Provide blog links on the main website and vice versa to keep your visitors closely bonded. The visitors must remain in the vicinity of your business enclave to get their desired services. Put navigational ads on other relevant pages for promotion of your blog and attract your targeted customers.
6. Increase usability:
Bring a positive experience for blog visitors and make it easy for them to read, share, subscribe, and bookmark your blog so that they remain under your influence for a long time. Use widgets and plug-ins to help to bring in the maximum number of clients.
7. Be part of the blogging community:
It will be more beneficial if you join conversations on the blog, respond to comments, and become part of blogging community. Drive your visitors through your influential qualities and increase the visibility of your blog by linking back to main websites. The visitor must feel close to you as a friend.
Before starting a business blog, making a solid plan for launching the blog is extremely important. Your mission, objectives, goals, metrics, tactics and the very bits and pieces must be documented before starting a blog. It will help you to plan and launch a well organized blog.
2. Clear blogging guidelines:
you must have a clear strategy for marketing your products not only online but also offline. Blogging material must be easy to understand and must follow the guidelines which clearly define the writing blog post’s requirements. Irrelevant material will not be absorbed by the visitors. Therefore, the contents must be related to the subject.
3. Draw realistic expectations:
Blogging is a patience-based task. You cannot become a shining star overnight; rather it needs hard work and dedication. Closely follow the guest posts, reorganize your blog in light of feedback and take a note about the volume of incoming traffic to analyze your business. Do not set big dreams and only set a clear objective and realistic expectations. It will help you to redraw your strategy for future business.
4. Make participation easy:
The visitors to your blog must be given the opportunity to leave comments and suggestions. Take the visitors along your desired track through fun and interesting ways to participate in a friendly manner. Launch weekly or monthly incentives to bring more people to your blog. These are marketing tactics to lure the clients. Highly interactive blogs get more traffic.
5. Promote your blog:
Lose the old marketing tools and get your blog well marketed in the modern world of high-tech advertising. Provide blog links on the main website and vice versa to keep your visitors closely bonded. The visitors must remain in the vicinity of your business enclave to get their desired services. Put navigational ads on other relevant pages for promotion of your blog and attract your targeted customers.
6. Increase usability:
Bring a positive experience for blog visitors and make it easy for them to read, share, subscribe, and bookmark your blog so that they remain under your influence for a long time. Use widgets and plug-ins to help to bring in the maximum number of clients.
7. Be part of the blogging community:
It will be more beneficial if you join conversations on the blog, respond to comments, and become part of blogging community. Drive your visitors through your influential qualities and increase the visibility of your blog by linking back to main websites. The visitor must feel close to you as a friend.
Monday, 6 August 2012
SEO Tips For WordPress
The first and most important aspect of ranking high on search engines is keyword research. The following SEO tips for WordPress are the result of years of conscientious study of experts and trial and error which have brought me to this list:
Niche Selection
Start with a Niche that you are familiar with, something that you like and are passionate about, a theme that you can write about.
Ideally this is a Niche where people are desperate for a solution and where you can offer it to them.
Keyword selection
Main long tail keyword. Perform a keyword analysis with Google’s Keyword tool and find a main keyword (subniche) where competition is mild (less than 13,000 competing phrase websites) and traffic is decent (around 100 daily searches).
Spend most of your time doing your keyword selection, this is the foundation of your business and is crucial for ranking well in organic search results.
There is several high quality paid software packages which can save you a lot of time if you do this at a professional level, like Market Samurai, Keyword Elite, Niche Finder by Brad Callen (these are my favorites).
Domain name
Purchase a domain name that is closely related to your targeted keyword.
Try for .com if available, otherwise go for .net or domain names with a prefix or a suffix, avoid hyphens.
If you are targeting a low competition keyword (which you should when you are beginning with SEO) this alone can catapult you to the top of organic search results.
Hosting
Use an reliable and cheap hosting company like hostgator which offers “Fantastico” installation script for free with the Cpanel control panel.
Installing WordPress
Once your hosting environment is set-up, use the fantastico installer to set up your wordpress.
WordPress SEO plugins
Yoast SEO plugin is my favorite as it rates each of your posts for SEO quality and makes suggestions on how to improve it.
WordPress SEO themes
There is so many options for WordPress themes that they can be overwhlming, I suggest to stick with the simple ones and spend more energy in developing content.
It’s late for the moment and I will cut off this post here, I hope this is useful if somewhat shallow and I will work on detailing each of the points at my next posts.
Niche Selection
Start with a Niche that you are familiar with, something that you like and are passionate about, a theme that you can write about.
Ideally this is a Niche where people are desperate for a solution and where you can offer it to them.
Keyword selection
Main long tail keyword. Perform a keyword analysis with Google’s Keyword tool and find a main keyword (subniche) where competition is mild (less than 13,000 competing phrase websites) and traffic is decent (around 100 daily searches).
Spend most of your time doing your keyword selection, this is the foundation of your business and is crucial for ranking well in organic search results.
There is several high quality paid software packages which can save you a lot of time if you do this at a professional level, like Market Samurai, Keyword Elite, Niche Finder by Brad Callen (these are my favorites).
Domain name
Purchase a domain name that is closely related to your targeted keyword.
Try for .com if available, otherwise go for .net or domain names with a prefix or a suffix, avoid hyphens.
If you are targeting a low competition keyword (which you should when you are beginning with SEO) this alone can catapult you to the top of organic search results.
Hosting
Use an reliable and cheap hosting company like hostgator which offers “Fantastico” installation script for free with the Cpanel control panel.
Installing WordPress
Once your hosting environment is set-up, use the fantastico installer to set up your wordpress.
WordPress SEO plugins
Yoast SEO plugin is my favorite as it rates each of your posts for SEO quality and makes suggestions on how to improve it.
WordPress SEO themes
There is so many options for WordPress themes that they can be overwhlming, I suggest to stick with the simple ones and spend more energy in developing content.
It’s late for the moment and I will cut off this post here, I hope this is useful if somewhat shallow and I will work on detailing each of the points at my next posts.
Sunday, 5 August 2012
7 Practical Tips How to Use Targeted Advertising in Social Networks Effectively.
1.CTR
CTR is one of the main parameters influencing the success of any advertising campaign. The higher the CTR is the lower the cost of a click. It would seem simple. But achievement of high performance in the first places requires considerable experience in advertising campaigns. But we can definitely state that attractive image on advertising banner, catchy title and correctly selected target audience – can give you what you want.
2. Image
Always choose quality and meaningful images for the ads. More than 80% of users first and foremost pay attention to the image. Intrigued, the user moves to the reading of the title.
3. Headline
Always use special words which are called “magnets” (discount, the action, staggering, etc.) in the headlines; questions, statements, calls to action, the benefits of your product or service – in general, anything that would make the emotional component for the user.
4. Target audience
Choosing the right audience for the advertising campaign is half the battle. Best option is to work on the target groups and on the interests of users. Also, if you know where your audience is located geographically – use the targeting by cities, districts, streets, down to the subway station. Also, the choice of age in the audience greatly influences the formation of a pool of your target audience. However, the choice of the city and narrowing the age gap increases to a lesser extent the recommended rate for ads. Analyze your successful ads, look at the records who, at what age and what cities is interested in your ad – and in future you will have no difficulty with target audience definition.
5. Mistakes
Do not make grammatical mistakes in the headlines and text ads, which can lead to distortion of the perception of advertising offers. Practice shows that mistakes sometimes cause confusion in users and increase the number of unnecessary clicks.
6. Ads “weariness”
Almost every ad has a so-called conditional period of life. That is, starting at the initial stage, it is of interest for many users and is popular. But after a certain time (usually 3-6 days), ads effectiveness begins to decline significantly, for quite understandable reasons – become familiar announcement, the majority has already passed through an advertising proposal, which subsequently leads to an increase in the value of clicks and reduce the scope of the audience. To avoid this, every two or three days you need to add new and cut off the underperforming ads. This allows you to always keep your advertising campaigns in good shape.
7. Track the effectiveness
We strongly recommend to always mark each ad with special utm tags, which subsequently give an opportunity to evaluate the effectiveness of the advertising campaign – namely, the level of involvement and interest of the audience, time spent on the site, the number of committed purchases, average check, the average value of each new user of the social network, and many others. This approach will give an opportunity to evaluate each individual ad and save invaluable information on the use of targeting options that lead to the maximum ROI of your advertising campaigns.
CTR is one of the main parameters influencing the success of any advertising campaign. The higher the CTR is the lower the cost of a click. It would seem simple. But achievement of high performance in the first places requires considerable experience in advertising campaigns. But we can definitely state that attractive image on advertising banner, catchy title and correctly selected target audience – can give you what you want.
2. Image
Always choose quality and meaningful images for the ads. More than 80% of users first and foremost pay attention to the image. Intrigued, the user moves to the reading of the title.
3. Headline
Always use special words which are called “magnets” (discount, the action, staggering, etc.) in the headlines; questions, statements, calls to action, the benefits of your product or service – in general, anything that would make the emotional component for the user.
4. Target audience
Choosing the right audience for the advertising campaign is half the battle. Best option is to work on the target groups and on the interests of users. Also, if you know where your audience is located geographically – use the targeting by cities, districts, streets, down to the subway station. Also, the choice of age in the audience greatly influences the formation of a pool of your target audience. However, the choice of the city and narrowing the age gap increases to a lesser extent the recommended rate for ads. Analyze your successful ads, look at the records who, at what age and what cities is interested in your ad – and in future you will have no difficulty with target audience definition.
5. Mistakes
Do not make grammatical mistakes in the headlines and text ads, which can lead to distortion of the perception of advertising offers. Practice shows that mistakes sometimes cause confusion in users and increase the number of unnecessary clicks.
6. Ads “weariness”
Almost every ad has a so-called conditional period of life. That is, starting at the initial stage, it is of interest for many users and is popular. But after a certain time (usually 3-6 days), ads effectiveness begins to decline significantly, for quite understandable reasons – become familiar announcement, the majority has already passed through an advertising proposal, which subsequently leads to an increase in the value of clicks and reduce the scope of the audience. To avoid this, every two or three days you need to add new and cut off the underperforming ads. This allows you to always keep your advertising campaigns in good shape.
7. Track the effectiveness
We strongly recommend to always mark each ad with special utm tags, which subsequently give an opportunity to evaluate the effectiveness of the advertising campaign – namely, the level of involvement and interest of the audience, time spent on the site, the number of committed purchases, average check, the average value of each new user of the social network, and many others. This approach will give an opportunity to evaluate each individual ad and save invaluable information on the use of targeting options that lead to the maximum ROI of your advertising campaigns.
Friday, 3 August 2012
How SEO Fits Into Social Media Marketing
Twitter
By nauture Twitter considered a 'micro-blogging' service in that it focuses on short status updates that lead to news and information. Within the 140-character limitations your focus is to capture the attention of current followers. Of equal importance, your tweets should target visibility under related phrases for twitter search. As with any online medium, seeking out the right information is at the forefront of readers goals.
Facebooks
Wall posts and notes allow more opportunity to create a blogging-style / resource hybrid where you can create direct links directly to your website. These content rick features are a great opportunity for you to build a strong fondation of keyword rich content. SEO best practices filter into each faucet of Facebook's many features.
Although you will want to focus on following and interacting through social media channels as a way to drive followers and ultimetely your potential reach, the types of information you generate has a substantial impact on whether or not visitors will continue to stay interested.
Social profile bios require careful consideration. Your description offers a great opportunity to market your social goals. And while Twitter is concise conversation and Facebook centers around a led conversation, both create opportunity for your social efforts to include the right targeted information to increase your ROI.
Targeting readers has always been about offering the types of topics that generate appeal and stay visibile under key search terms. If you are not focusing on how SEO incorperates into your social media strategy, you are at the very least loosing potential visibilty.
How does link building fit in?
Sreamline each social media avenue by determining specific goals with each and you open up opportunity for interlinking between your profiles and other linking opportunities.
In finding and sharing beneficial information, you open the door to more interaction within your social channel. Rather then centering your social media efforts on leading visitors to your business, you can create opportunity for others to share your information in a much broader, viral, capacity. Social media is more about word of mouth marketing because the reach of the masses far outweighs what you can accomplish single handedly.
Even as a direct author of industry related information, it makes sense that you will find existing resources that will be beneficial to your readers. This also opens more potential for other industry professionals to share your information and can increase your visibility under that topic. If the opportunity presents itself for you to interact, retweet, comment, and share.
Chances are, that through these opportunities to interact on other channels, you will have an opportunity to introduce your expertise on the subject. In many cases there are also opportunities to showcase related information from your blog, or wall post. This opens a plethora of link building opportunities in a unobtrusive way. Creating a resource that continues to stray further from cramming your message down the throats of followers.
By nauture Twitter considered a 'micro-blogging' service in that it focuses on short status updates that lead to news and information. Within the 140-character limitations your focus is to capture the attention of current followers. Of equal importance, your tweets should target visibility under related phrases for twitter search. As with any online medium, seeking out the right information is at the forefront of readers goals.
Facebooks
Wall posts and notes allow more opportunity to create a blogging-style / resource hybrid where you can create direct links directly to your website. These content rick features are a great opportunity for you to build a strong fondation of keyword rich content. SEO best practices filter into each faucet of Facebook's many features.
Although you will want to focus on following and interacting through social media channels as a way to drive followers and ultimetely your potential reach, the types of information you generate has a substantial impact on whether or not visitors will continue to stay interested.
Social profile bios require careful consideration. Your description offers a great opportunity to market your social goals. And while Twitter is concise conversation and Facebook centers around a led conversation, both create opportunity for your social efforts to include the right targeted information to increase your ROI.
Targeting readers has always been about offering the types of topics that generate appeal and stay visibile under key search terms. If you are not focusing on how SEO incorperates into your social media strategy, you are at the very least loosing potential visibilty.
How does link building fit in?
Sreamline each social media avenue by determining specific goals with each and you open up opportunity for interlinking between your profiles and other linking opportunities.
In finding and sharing beneficial information, you open the door to more interaction within your social channel. Rather then centering your social media efforts on leading visitors to your business, you can create opportunity for others to share your information in a much broader, viral, capacity. Social media is more about word of mouth marketing because the reach of the masses far outweighs what you can accomplish single handedly.
Even as a direct author of industry related information, it makes sense that you will find existing resources that will be beneficial to your readers. This also opens more potential for other industry professionals to share your information and can increase your visibility under that topic. If the opportunity presents itself for you to interact, retweet, comment, and share.
Chances are, that through these opportunities to interact on other channels, you will have an opportunity to introduce your expertise on the subject. In many cases there are also opportunities to showcase related information from your blog, or wall post. This opens a plethora of link building opportunities in a unobtrusive way. Creating a resource that continues to stray further from cramming your message down the throats of followers.
Thursday, 2 August 2012
Basic SEO Tips Every Web Developer Should Follow
1. Place Your Keywords In the Title Tag
The title tag is one of the most important things for ranking high for particular keywords. That's why it's very important to think of a title that contains important keywords and grabs the attention of people. Because when people search on search engines like Google, the title of your page will be displayed in the results and people will click on links that are the most attractive to them first. Remember that it's also very important and rewarding to have a unique title, so before you use the title, Google it and see if the title already appears in the top 10 results.
Please keep in mind that Google only displays the first 70 characters(about 8 words) of your page's title. Google does not even index the keywords in your page's title after the 12th or so word. Yahoo and MSN don't even index pages that have a page title that's too long. Source: Google – How Many Words In A Page Title Tag?
2. Optimize Your Robots.txt
Having an optimized robots.txt is important because this file can control which pages of your websites get crawled by the search engine spiders. For those of you who use WordPress, I recommend preventing search engine spiders from crawling wp-admin and plugin folders.
Take a look at my my Robots.txt to get an idea of how it works. Its code is pretty much self explanatory but if you want a better understand of it take a look a the links mentioned below.
3. Proper Use of the ALT Attribute
Theattribute should be used to describe an image, not to spammed with keywords that have nothing to do with the image.
Why? Because while it's true that search engine spiders cannot read images, they can however read theattribute, and having it spammed with keywords that are totally irrelevant to the image will make Google aware of what to derank you for.
4. Anchor Text of Links
The anchor text is the text inside your <a> tags that links to other pages. Wether they're incoming or outgoing links, it's important for the anchor text to contain a description of where the link is taking the visitor. This is even more important for search engines because it tells its crawlers where the link is going.
So avoid using words like "Click Here" as an anchor text as it can hurt both your website and the website you're linking to. One more thing to keep in mind is to keep the characters in your anchor text under 55.
5. Quality of Inbound and Outbound Links
While most web developers know that having many web sites link to your can boost your rankings, a lot of them don't know that the quality of the websites linking to your websites plays a vital role in your website's page rank. Getting links for random dofollow blogs has a way smaller impact than if a website with a high pagerank links to your website in an article.
Who you link to matters, as Google warned webmasters that they can be penalized if they link to spam websites. Linking to really bad websites (malware injecting websites etc.) can easily get your site removed from Google's search engine results pages(SERPs). One thing to keep in mind is that Google's spiders might not follow all of your links if you have over 100 unique outbound links on a single page.
6. Importance of the First Paragraph
Your first paragraph is the most important paragraph in your page. This is because it's the first paragraph search engines scan and they assume that it's somewhat of a summary of the page/article. That's why it's essential to have the most important keywords of your page in the first sentence or two.
If you're using the All in One SEO Pack plugin for WordPress, the plugin will automatically take the content from your first paragraph and place it in the meta description, which is the text that search engines display under the title of your page.
7. Ensure Your Site is Accessible
An accessible website should ensure that its content can be successfully delivered as often as possible. The functionality of pages, the uptime of the server, validity of HTML elements are all parts of site accessibility. If these points are either ignored or faulty, both your visitors and search engines will select other websites to visit.
Use tools like:
1) Are My Sites Up?
1) Link Validation Spider
8. Use SEO Friendly URLs
The URL of a page should be descriptive so both the users and search engines have an idea what the page they're being linked to consists of. SEO Friendly URLs also have the benefit of serving as their own anchor text when copy pasted to forums etc. due to URL having the keywords of the page in its URL. These type of URLs usually rank higher in search engines than pages with a URL like example.com/p=981489894.
Furthermore, when using Dynamic URLs try to keep your dynamic parameters under 2 or else the chance is high than it might not get crawled by search engine spiders unless they're perceived as very important.
9. Site Usability
If your website is cluttered with ads and has a terrible layout, accessibility, navigation and low quality of content, chances are that you'll get less people linking back to your site than one that has better usability than yours, thus resulting in lower page ranking.
If your website was designed in the 90s you seriously need consider hiring a web designer to redesign your website.
The title tag is one of the most important things for ranking high for particular keywords. That's why it's very important to think of a title that contains important keywords and grabs the attention of people. Because when people search on search engines like Google, the title of your page will be displayed in the results and people will click on links that are the most attractive to them first. Remember that it's also very important and rewarding to have a unique title, so before you use the title, Google it and see if the title already appears in the top 10 results.
Please keep in mind that Google only displays the first 70 characters(about 8 words) of your page's title. Google does not even index the keywords in your page's title after the 12th or so word. Yahoo and MSN don't even index pages that have a page title that's too long. Source: Google – How Many Words In A Page Title Tag?
2. Optimize Your Robots.txt
Having an optimized robots.txt is important because this file can control which pages of your websites get crawled by the search engine spiders. For those of you who use WordPress, I recommend preventing search engine spiders from crawling wp-admin and plugin folders.
Take a look at my my Robots.txt to get an idea of how it works. Its code is pretty much self explanatory but if you want a better understand of it take a look a the links mentioned below.
3. Proper Use of the ALT Attribute
The
Why? Because while it's true that search engine spiders cannot read images, they can however read the
4. Anchor Text of Links
The anchor text is the text inside your <a> tags that links to other pages. Wether they're incoming or outgoing links, it's important for the anchor text to contain a description of where the link is taking the visitor. This is even more important for search engines because it tells its crawlers where the link is going.
So avoid using words like "Click Here" as an anchor text as it can hurt both your website and the website you're linking to. One more thing to keep in mind is to keep the characters in your anchor text under 55.
5. Quality of Inbound and Outbound Links
While most web developers know that having many web sites link to your can boost your rankings, a lot of them don't know that the quality of the websites linking to your websites plays a vital role in your website's page rank. Getting links for random dofollow blogs has a way smaller impact than if a website with a high pagerank links to your website in an article.
Who you link to matters, as Google warned webmasters that they can be penalized if they link to spam websites. Linking to really bad websites (malware injecting websites etc.) can easily get your site removed from Google's search engine results pages(SERPs). One thing to keep in mind is that Google's spiders might not follow all of your links if you have over 100 unique outbound links on a single page.
6. Importance of the First Paragraph
Your first paragraph is the most important paragraph in your page. This is because it's the first paragraph search engines scan and they assume that it's somewhat of a summary of the page/article. That's why it's essential to have the most important keywords of your page in the first sentence or two.
If you're using the All in One SEO Pack plugin for WordPress, the plugin will automatically take the content from your first paragraph and place it in the meta description, which is the text that search engines display under the title of your page.
7. Ensure Your Site is Accessible
An accessible website should ensure that its content can be successfully delivered as often as possible. The functionality of pages, the uptime of the server, validity of HTML elements are all parts of site accessibility. If these points are either ignored or faulty, both your visitors and search engines will select other websites to visit.
Use tools like:
1) Are My Sites Up?
1) Link Validation Spider
8. Use SEO Friendly URLs
The URL of a page should be descriptive so both the users and search engines have an idea what the page they're being linked to consists of. SEO Friendly URLs also have the benefit of serving as their own anchor text when copy pasted to forums etc. due to URL having the keywords of the page in its URL. These type of URLs usually rank higher in search engines than pages with a URL like example.com/p=981489894.
Furthermore, when using Dynamic URLs try to keep your dynamic parameters under 2 or else the chance is high than it might not get crawled by search engine spiders unless they're perceived as very important.
9. Site Usability
If your website is cluttered with ads and has a terrible layout, accessibility, navigation and low quality of content, chances are that you'll get less people linking back to your site than one that has better usability than yours, thus resulting in lower page ranking.
If your website was designed in the 90s you seriously need consider hiring a web designer to redesign your website.
How to SEO: Four Common Mistakes and Problems
Many SEOs and Internet marketers are still failing to get a good balance between on and off-page optimisation.
Often, this comes about because they are focusing too much on external activities, such as link building. This means they tend to neglect basic housekeeping on the web pages themselves.
1. Trying to get results too quickly.
There is no quick-fix method for driving traffic to a website other than resorting to underhand Black Hat techniques, which can only ever be short-lived. Building a solid community and remaining totally organic is hard work and very much a long-term project.
2. Not having a solid web content strategy
Despite numerous online articles written on the subject of web content, as well as very specific advice from Google, webmasters still harbour pages on their sites that contain out-of-date information, are badly written and lack basic functionality, such as correct internal linking.
Many sites also lack consistency in their updating policy, thinking that once optimised, their site can look after itself; sadly, this is far from the truth. Modern search engines, especially Google, demand a constant supply of new, relevant content for the site to have any chance of achieving and maintaining a good ranking in the SERPs.
3. Failing to use Analytics properly
Analytics are a useful and necessary part of every online business if used correctly, but many webmasters fail to really understand what they are actually about. This can result in a panic response when they experience an unexpected drop in Google ranking.
Relatively new websites are the most likely to experience this due to a phenomenon colloquially termed the Google Dance. When new websites are first indexed they will often appear quite high in the SERPs, then after what is known as the ‘honeymoon’ period they will assume a more natural position.
4. Not keeping up with Google Updates like Penguin or Panda
An older website that has dropped down the rankings, especially when this is immediately following a major algorithm update, has a bigger problem to overcome. The only way to regain position is to find out exactly what the site has been penalised for and to correct it as soon as possible.
This will involve a professional SEO carrying out a full site audit for you, carefully reviewing how your site sits within Google’s most recent guidelines.
Inbound links are still one of the major issues, especially following Google’s Penguin attack on spammy and unnatural link profiles. This update was largely aimed at Black Hat sites that have thousands of low-quality and irrelevant inbound links, but it can easily affect organic sites which are inadvertently displaying similar traits. There are literally hundreds of articles on good link-building practices to be found online, but the main thing to remember is that one good-quality link is better than 1,000 low quality links.
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