5 Advanced SEO Tips

Include the Rel Attribute in Anchor Tags

Have you seen such an anchor tag:
This site is dedicated to flat irons? Well, the rel attribute has to be your focus, as you are aware of the rest part. This attribute allows you to control the page rank or vote you offer to other sites to which your site is linking. In short, it averts any kind of link benefit for that other site by informing the search engine that the destination of this link must not receive any credit for additional ranking.

Introduce Links in Page Content

Within a site layout, the order of link importance is in the following way:
Content, Header, Side Navigation, Comment, and Footer Links. This means that the topmost priority goes to the links in the content section, while the links in the footers are almost useless in SEO. Talking about the headers, although many sites do not prefer selling the head navigation links, yet such links play a valuable role in SEO. The remaining two sections namely, side navigation and comments hold less value due to large scale scams via link selling, exchanges, and link schemes. However, the latter one can yet be useful but it depends on how the site is designed. In short, give 80% of your SEO planning for getting the 20% of the most valuable links. To do so, have a guest blog and offer excellent content for an editorial link.

Consider Page Redirects/Site Moves

Do consider including the .htaccess file for implementing 301 Redirect, a search engine friendly method that efficiently manages page redirection. The good news is that it’s easy to implement for preserving the rankings for that page.

Don’t Be Too Negative towards Link Baiting

Because of the people abusing it, link baiting is considered as a negative aspect in SEO. In link baiting you try to attract someone who links to your site and enables his or her own sites to present your link for a visit. However, the trick here is to owe a web page that promotes such social thrill so that everyone wishes to link to it.

Associate Articles Linking to Your Sitemap

Associating or syndicating articles is among the ideal ways for getting one-way backlinks. For example, you can publish an interesting, original article on Ezine (in short, it should be a famous article directory online) and include a link to another article that is present on your site. A more advanced approach would be to link to your sitemap from within the resource box.

Top 10 Helpful SEO Tips for Small Business Owners

1) Identify your Intended Audience
The first step in any SEO campaign should always be determining who the intended audience of your good or service is. While it’s easy to simply focus on your business as the driving force behind your SEO operations, it always helps to be a more specific in your approach. By selecting a certain product as the core keyword of your campaign, you will be able to attract more traffic than otherwise.

2) Expand your Keyword Focus
Although your focused keyword may not have a hundred and one uses, you should always try to be as forward thinking as possible when considering other optional keywords. Sometimes the search term that Google looks for may not be the same one that you would have typed when looking for it yourself. You should always do research to find other ways that web surfers may try to look up your product or service.

3) Refine your Website’s Page-to-Page Connectivity
A well-designed website is one that funnels users from page to page effortlessly. By interlinking your site so that relevant pages connect to one another, you’ll find that even the less visited branches of your website will see more traffic. As a result, you can expect your website to have better domain authority and, as a result, a higher place among the search engine rankings.

4) Keep your Keywords Dynamic
Even if a particular keyword has generated a lot of traffic during the course of your SEO campaign, don’t let that prevent you from cycling your keyword focus. Search trends change as much as social ones do, so there’s never a guarantee that one term will consistently prove fruitful. Always be on the lookout for other applicable keywords that may bring traffic to your website.

5) Establish your Business on Social Media
Social media work has become an increasingly popular way to generate long term website traffic. These days, many SEO agencies focus a lot of their attention on establishing a follower base for their clients. As the number of people following your company continues to increase, so too will the potential customers that may frequent your business’ site. No matter how big or small your organization may be, you can never have enough Facebook or Google+ followers.

6) Go Where the Competition Isn’t
While it is important that your company builds a significant social presence on the more popular networks, it’s always a smart move to look for alternative sites on which to make your business known. As anyone in the SEO community can tell you, there are several up-and-coming social networks that have yet to be capitalized on. In addition to establishing yourself on Facebook or Twitter, consider also extending your social media campaign to sites like Pinterest as they become available.

7) Constantly Create Original Content
Increasing your company’s web traffic and domain authority is only the first step in your SEO campaign. While some SEO agencies may focus entirely on getting potential customers to your site, giving users a reason to stay on your website is going to be vitally important. Original content, such as a weekly blog or community activities, can go a long way towards capturing an audience and convincing them to continue interacting with your site until a sale is made.

8) Consider Pay-Per-Click as a Way to Create Site Traffic
While the service that PPC companies provide may not be as attractive as the long term solutions of most SEO practices, that doesn’t mean they aren’t useful. PPC advertisements have been a decent way to drive site traffic volume for over a decade. Should you feel your monthly analytics aren’t showing the numbers you want to see, consider supplementing them with PPC work.

9) Patience is Key
Even when employing the most methodical and well-run SEO or social media campaign, one has to keep expectations manageable. Yes, search engine optimization and other SEO practices can lead to dramatically improved site traffic and search engine rankings, but they do take time. After having built up momentum and established your company as a significant online presence, your website’s analytics will rise sharply. However, getting there may sometimes take a month or two. One should always keep this in mind throughout the duration of the campaign.

10) Always Stay in Contact with your SEO Firm
By keeping a close working relationship with your SEO agency, you and your business will be able to reap a number of benefits. Aside from having a greater degree of control over the details of your campaign, you will also be briefed on any setbacks or major developments as they occur. As a result, your optimization and social media work will go without a hitch, and you’ll be able to fine tune the particulars of the campaign as you see fit.