Social Networking
Social Networking is one of the best and easiest way to build Backlinks.You can use Social Networking sites to publish and share blog post URL with your friends. Here are few top social networking websites where you can share your blog post URL-
1. Google+
2. Facebook
3. Twitter
4. LinkedIn
5. Youtube
Social Bookmark
Another great and popular way to build backlinks.You can join Social Bookmarks sites manually or can use free service like OnlyWire to submit your blog post URL to 300+ different Social Bookmarking websites in just one click. Here are some high PR bookmarking sites – Digg, Delicious, Reddit, Fark, Google.com/bookmarks, Stumbleupon.
Blog Commenting
Blog commenting is another greatest way for making quality backlinks.Try to find commentLuv enabled blogs under your niche and leave a quality comment on that blog.Never leave spammy comments, other wise you will get banned.One more suggestion, always read the comment policy of that blog before leaving your comment.
Guest Blogging
Guest blogging is the most reliable and authentic way to make one way dofollow backlinks.First write some quality post and search high PR Popular blogs under your niche then submit your articles to those blogs.If you are interested you can submit guest post for EarningDiary.
Forum Posting
You can participate in forum posting for making backlinks for your blog/website.Just add your blog link in forum signature and start commenting on various threads.Don’t spam there, because most of the forums are very strict with their rules.Digital Point Forums, Warrior forums are the name of some popular forums for link building.
Article Marketing
Article Marketing not only helps you to build backlinks but also it spreads your article all around the web.You can use high quality article directories such as Ezinearticles.com, Goarticles.com to submit your articles.
Exchanging Links
Exchanging Links is another way to get backlinks for your blog. Search blogs which are similar to you and request admins of those blogs for link exchanging.If you have multiple blogs under same niche, you can exchange links within your own blogs.
Firefox Extension
Are you interested to get a backlink from a PR9 site?I thing you are.Just create a firefox extension(Hire someone if you are not a programmer) and submit it to Mozilla. addons.mozilla.org is PR9.If your extension gets approved, you will get a permanent link.
Thursday, 13 September 2012
Tuesday, 11 September 2012
5 Secrets to Selecting Highly-Effective SEO Keywords
If there is a single concept that is the driver of much of the Internet's growth over the past decade – not to mention nearly all of Google's annual revenue of $25 billion – it is the concept of keywords. Keywords are what we type in when we are searching for products, services, and answers on the search engines, an act that Americans performed 15.5 billion times in April 2010 according to ComScore, the web research firm.
Companies optimize their webpages for search by assigning keywords to those pages. The implications for a business of picking the right keywords are therefore huge. Keyword selection is fundamental to success when it comes to executing a paid search or PPC campaign. It is also integral to a website natural or organic ranking on the search engines.
But keywords are not just about SEO. They at the heart of a company's marketing campaign at its most granular level. Do our customers love our product because it is fast-acting or because it is long-lasting? Are we cheap or the best? Do we provide people with ideas or with help? If you can't immediately identify the most important keywords for your company, it is doubtful that you can effectively market your products and services to your target audience. The following guide will provide you with 5 ideas to keep in mind when you are selecting keywords on which to build your online marketing.
Picking SEO Keywords: Focus on Good Phrases
When it comes to search engine marketing, there may be no larger misnomer, no more archaic term than the ubiquitous keyword. In my view, there should be an official migration to the more accurate term keyphrase, but for now I will be forced to use what I consider to be an inaccurate term. My frustration with this term is that it quite simply implies a single word, which is rarely the strategy that we employ when doing keyword research and selection in the service of PPC and SEO campaigns.
All too often, people dramatically overthink the most basic keyword research concepts; keyword generation should start simply with answering the question of "What products or services do you sell?" If you sell dog food online, the root words dog and food alone would be very poor keywords because on their own, neither dog nor food do a remotely good job at describing what you sell. Though this example makes it obvious, many times we have to fight through our urge to include those bigger, broader root keywords.
Picking SEO Keywords: Avoiding "Vanity" Keywords
Now let's look at a trickier example—one where the root keyword arguably does a good job describing what we are selling. Say I own an online jewelry store that sells all types of jewelry. To rank highly for the keyword jewelry would probably be at the top of my search engine marketing goals. And yet this would probably not be a profitable keyword that will drive relevant traffic to my site. That is because, from an organic SEO perspective, you are unlikely to rank highly for this term unless you are a huge, highly authoritative site—or lucky enough to be Jewelry.com, knowing that Google rewards keywords that match website addresses.
In this case, you would do well to go after more specific keywords such as gold jewelry, silver necklace, or women's Rolex watch. Not only is the competition for these terms less fierce but, from both an SEO and a PPC perspective, those more specific keywords are going to have a significantly higher conversion rate to purchases on your site.
Sometimes we refer to those root keywords as "vanity keywords," because if you do just one search to see who seems to be winning the space, you are likely to pick the single broadest keyword and see who comes up ranked highly. In nearly every case, however, we have found it to be more successful and deliver a significantly better return on your SEM investment by focusing on the hundreds or even thousands of more specific keywords that more closely match the services, products, brands, and locations that you sell or serve.
Picking SEO Keywords: Using Google's Wonder Wheel
This is in my opinion the best little secret of everyone's favorite search engine: the Google Wonder Wheel. Released about a year ago but virtually unknown compared with Google's much more visible search tools, the Wonder Wheel can be accessed by doing a search and then selecting "Wonder Wheel" under the filter options on the lefthand navigation.
What you are presented with now is a visual representation of the way that Google groups together keywords. (Indirectly, you can also deduce how users themselves perceive search terms.) This alone can become the basis of your PPC and SEO keyword research.
Starting with the search term dog food, I see related more specific terms like dog food reviews, dog food comparison, and dog food brands, which can help identify other keywords to focus on. Then, clicking on dog food brands, the search engine automatically expands that keyword to be another hub, with more specific keywords related to dog food brands such as nutro dog food, Purina dog food, and so on.
At my comapny, Wpromote, we use this tool to help shape overall content strategies. Continuing with the dog food example, we can see that ratings, comparison, and reviews all were all grouped as closely related to dog food in general, implying that people that are searching for dog food are very interested in the comparison and review side of things. So from a content strategy perspective, it would be a very powerful takeaway to include a heavy emphasis on customer ratings, third-party reviews, and side by side comparisons to help the consumers make their dog food selections while shopping on our site.
Picking SEO Keywords: The Value of Repetition
One concern we hear frequently is whether it is beneficial or harmful to repeat keywords. In other words, should we vary keywords (dog food, puppy food, and Purina) or repeat keywords (dog food reviews, dog food comparison, and dog food rankings.) The short answer is that the repetition is just fine, as long as the meaning of the phrase as a whole is sufficiently varied. In other words, dog food and dog food online are basically synonymous, and the content that one might expect to find associated with both keywords is the same. However, dog food reviews and dog food comparison indicate somewhat different content and therefore are appropriate to be used in tandem as keywords.
The more important concept to keep in mind is that you want to choose keywords that best relate to the content present on a web page and on a website; if you don't have a dog food comparison matrix, then don't bother including comparison-related keywords; you are misleading your users, and certainly not fooling Google. So in an ideal world, you do have a comparison section, a reviews section, and a rankings section, housed on different pages or sections of your site, with each one tagged with the appropriate keywords. Correspondingly, your SEO and PPC search engine marketing efforts should that content by driving review keywords to the review pages and so on.
Picking SEO Keywords: Guiding Your Content Strategy
Keywords should guide your overall content strategy. We have referred to this concept several times in the preceding tips, but it is important enough to leave as a final guiding paradigm.
Conventionally, we think linearly about content and keywords; we build a website, and then launch search engine marketing campaigns to drive users to our content. That approach has its limits. When we think about strategy at Wpromote, we think about a circular process; since our keyword research reflects both what users are seeking and the way that the search engines (particularly Google) "think" about keywords, we let that help to drive our content strategy.
Put differently, to be phenomenally successful, we seek not to take static content and try to pry greater results from it; instead, we leverage the existing needs of the users, and use that knowledge to help us create the best possible user experience. That, in turn, will be rewarded with higher rankings, greater traffic, and a higher ROI from our marketing efforts.
Companies optimize their webpages for search by assigning keywords to those pages. The implications for a business of picking the right keywords are therefore huge. Keyword selection is fundamental to success when it comes to executing a paid search or PPC campaign. It is also integral to a website natural or organic ranking on the search engines.
But keywords are not just about SEO. They at the heart of a company's marketing campaign at its most granular level. Do our customers love our product because it is fast-acting or because it is long-lasting? Are we cheap or the best? Do we provide people with ideas or with help? If you can't immediately identify the most important keywords for your company, it is doubtful that you can effectively market your products and services to your target audience. The following guide will provide you with 5 ideas to keep in mind when you are selecting keywords on which to build your online marketing.
Picking SEO Keywords: Focus on Good Phrases
When it comes to search engine marketing, there may be no larger misnomer, no more archaic term than the ubiquitous keyword. In my view, there should be an official migration to the more accurate term keyphrase, but for now I will be forced to use what I consider to be an inaccurate term. My frustration with this term is that it quite simply implies a single word, which is rarely the strategy that we employ when doing keyword research and selection in the service of PPC and SEO campaigns.
All too often, people dramatically overthink the most basic keyword research concepts; keyword generation should start simply with answering the question of "What products or services do you sell?" If you sell dog food online, the root words dog and food alone would be very poor keywords because on their own, neither dog nor food do a remotely good job at describing what you sell. Though this example makes it obvious, many times we have to fight through our urge to include those bigger, broader root keywords.
Picking SEO Keywords: Avoiding "Vanity" Keywords
Now let's look at a trickier example—one where the root keyword arguably does a good job describing what we are selling. Say I own an online jewelry store that sells all types of jewelry. To rank highly for the keyword jewelry would probably be at the top of my search engine marketing goals. And yet this would probably not be a profitable keyword that will drive relevant traffic to my site. That is because, from an organic SEO perspective, you are unlikely to rank highly for this term unless you are a huge, highly authoritative site—or lucky enough to be Jewelry.com, knowing that Google rewards keywords that match website addresses.
In this case, you would do well to go after more specific keywords such as gold jewelry, silver necklace, or women's Rolex watch. Not only is the competition for these terms less fierce but, from both an SEO and a PPC perspective, those more specific keywords are going to have a significantly higher conversion rate to purchases on your site.
Sometimes we refer to those root keywords as "vanity keywords," because if you do just one search to see who seems to be winning the space, you are likely to pick the single broadest keyword and see who comes up ranked highly. In nearly every case, however, we have found it to be more successful and deliver a significantly better return on your SEM investment by focusing on the hundreds or even thousands of more specific keywords that more closely match the services, products, brands, and locations that you sell or serve.
Picking SEO Keywords: Using Google's Wonder Wheel
This is in my opinion the best little secret of everyone's favorite search engine: the Google Wonder Wheel. Released about a year ago but virtually unknown compared with Google's much more visible search tools, the Wonder Wheel can be accessed by doing a search and then selecting "Wonder Wheel" under the filter options on the lefthand navigation.
What you are presented with now is a visual representation of the way that Google groups together keywords. (Indirectly, you can also deduce how users themselves perceive search terms.) This alone can become the basis of your PPC and SEO keyword research.
Starting with the search term dog food, I see related more specific terms like dog food reviews, dog food comparison, and dog food brands, which can help identify other keywords to focus on. Then, clicking on dog food brands, the search engine automatically expands that keyword to be another hub, with more specific keywords related to dog food brands such as nutro dog food, Purina dog food, and so on.
At my comapny, Wpromote, we use this tool to help shape overall content strategies. Continuing with the dog food example, we can see that ratings, comparison, and reviews all were all grouped as closely related to dog food in general, implying that people that are searching for dog food are very interested in the comparison and review side of things. So from a content strategy perspective, it would be a very powerful takeaway to include a heavy emphasis on customer ratings, third-party reviews, and side by side comparisons to help the consumers make their dog food selections while shopping on our site.
Picking SEO Keywords: The Value of Repetition
One concern we hear frequently is whether it is beneficial or harmful to repeat keywords. In other words, should we vary keywords (dog food, puppy food, and Purina) or repeat keywords (dog food reviews, dog food comparison, and dog food rankings.) The short answer is that the repetition is just fine, as long as the meaning of the phrase as a whole is sufficiently varied. In other words, dog food and dog food online are basically synonymous, and the content that one might expect to find associated with both keywords is the same. However, dog food reviews and dog food comparison indicate somewhat different content and therefore are appropriate to be used in tandem as keywords.
The more important concept to keep in mind is that you want to choose keywords that best relate to the content present on a web page and on a website; if you don't have a dog food comparison matrix, then don't bother including comparison-related keywords; you are misleading your users, and certainly not fooling Google. So in an ideal world, you do have a comparison section, a reviews section, and a rankings section, housed on different pages or sections of your site, with each one tagged with the appropriate keywords. Correspondingly, your SEO and PPC search engine marketing efforts should that content by driving review keywords to the review pages and so on.
Picking SEO Keywords: Guiding Your Content Strategy
Keywords should guide your overall content strategy. We have referred to this concept several times in the preceding tips, but it is important enough to leave as a final guiding paradigm.
Conventionally, we think linearly about content and keywords; we build a website, and then launch search engine marketing campaigns to drive users to our content. That approach has its limits. When we think about strategy at Wpromote, we think about a circular process; since our keyword research reflects both what users are seeking and the way that the search engines (particularly Google) "think" about keywords, we let that help to drive our content strategy.
Put differently, to be phenomenally successful, we seek not to take static content and try to pry greater results from it; instead, we leverage the existing needs of the users, and use that knowledge to help us create the best possible user experience. That, in turn, will be rewarded with higher rankings, greater traffic, and a higher ROI from our marketing efforts.
Sunday, 9 September 2012
Link Popularity SEO Services High Quality BackLinks for Top Search Ranks
1) COMPETITOR ANALYSIS Find where the top competitor’s links are coming from and add links where possible. Also know how many links are needed to compete for targeted keyword phrases.
2) ASK FOR and/or TRADE LINKS with ASSOCIATES and COLLEAGUES People you know can be a good source of a high quality link.
3) SOCIAL SYNDICATION Social buzz and links from individual user accounts in the form of Social bookmarks (delicious), News votes (Digg), FACEBOOK Likes, Re-Tweets, G+1, and the top social networks.
4) ARTICLE MARKETING Submit article content to article directories for re-publishing of article on hundreds of user sites creating hundreds of backlinks. Create 500+ word articles, 700+ better, with 1-3 keyword links in author Bio Box.
5) CONTENT SHARING Add content to web properties across the web with keyword links pointing back to specific pages.
6) PRESS RELEASES These are shorter than articles generally; on a newsworthy story related to company. Links in release and author area.
7) SOCIAL CONTENT NETWORKS Various social web properties to create a presence and post content with keyword link text back to site.
8) PROFILE LINKS Join a forum, community or other web properties that allow users to create a profile to participate. In the bio of the profile content with keyword link can be added. –Best Practice is to fill out profile information completely, then add the keyword link in bio a few days later.
9) BLOG COMMENTING Participate in related conversations offering value in comment noting the name used is generally the link.
10) FORUM LINKS Like profile links but with the ability to add more links within signature text.
11) SOCIAL BOOKMARK LINKS General social bookmarks, Syndicated Social bookmarks.
12) VIDEO MARKETING Utilizing YouTube and other top video channels to promote and strategically rank your video content.
13) PINGS Specific sites that notify the search engines of new content on the web.
14) TRACKBACKS Used primarily to facilitate communication between blogs via links on updated commenting.
15) RSS FEED SUBMISSIONS Submission to over 100 of the top RSS directories
BLOG DIRECTORIES Directories specifically for the listing of top blog sites (i.e. Technorati).
16) GENERAL DIRECTORIES Host of general directories to list your business with for additional links.
17) RELATED DIRECTORIES Specific and categorized listings of companies in your industry.
18) PAID DIRECTORIESOptional to pay for inclusion in top directories which help increase Authority of linked to website, for example the Yahoo Directory and BOTW (Best of the Web).
19) LOCAL DIRECTORIESWhether you’re a global or local company have your business listed in local directories helps rankings.
20) EZINE ADVERTISING Targeted specific industry Ezines for possible advertising and link acquisition.
21) PODCASTING SITES Submit audio and/or turn text into audio for submission to the top Podcasting sites.
22) ANSWER SITES Answer questions on related topics in your industry on these sites and become an authority.
23) MICRO-BLOGS Twitter being the major micro-blog but there are others like FourSquare that can be useful in promoting your business.
24) IMAGE SHARING SITES Pinterest, Flickr and others can be utilized with goal of focusing on creating at least one major authority property using valuable content.
25) DOCUMENT SHARING SITESWhitepapers and other documents can be turned into PDFs and shared socially.
26) CLASSIFIED ADS These can create targeted and converting traffic if your business fits into this type of promotion strategy.
.EDU and .GOV LINKS Locate and take advantage of the availability of .EDU and .GOV links.
27) USE OF PLATFORMS Pligg, WordPress, Movable Type, BlogEngine, vBulletin, etc.
We use the best software to help us manage and build up your global, local and social link popularity.
Link popularity is simply a measure of the number of links and the quality of links that point to your site. The supposed impartiality of links has an effect on search engine rankings since important sites will attract many links and content-poor sites will have difficulty attracting any links.
Search engines have found that judging a site by who links to it is one of the best indications of the quality of that site. Its a term used to indicate how many other web pages are linking to your site. It has become obvious that link popularity is very important for ranking high on today’s search engines.
Good quality links are necessary to achieve high search engine rankings, as they are an important factor that the search engines look for in reviewing the relevancy of a web site. Your link popularity is one of the best ways to measure your website’s online visibility and overall web presence. Link popularity is improved by having links pointing to your web site from any other relevant, high-ranking, popular pages other than your own site. This will greatly increase your site’s link popularity rating. Search engines use this data to help determine where your web page will rank in the search results (among other factors).
The philosophy of link popularity is that it assumes that not all incoming links are equal. An inbound link from a major directory will carry more weight than an inbound link from an obscure website page. In other words, the quality of incoming links count more than the quantity of links you have.
2) ASK FOR and/or TRADE LINKS with ASSOCIATES and COLLEAGUES People you know can be a good source of a high quality link.
3) SOCIAL SYNDICATION Social buzz and links from individual user accounts in the form of Social bookmarks (delicious), News votes (Digg), FACEBOOK Likes, Re-Tweets, G+1, and the top social networks.
4) ARTICLE MARKETING Submit article content to article directories for re-publishing of article on hundreds of user sites creating hundreds of backlinks. Create 500+ word articles, 700+ better, with 1-3 keyword links in author Bio Box.
5) CONTENT SHARING Add content to web properties across the web with keyword links pointing back to specific pages.
6) PRESS RELEASES These are shorter than articles generally; on a newsworthy story related to company. Links in release and author area.
7) SOCIAL CONTENT NETWORKS Various social web properties to create a presence and post content with keyword link text back to site.
8) PROFILE LINKS Join a forum, community or other web properties that allow users to create a profile to participate. In the bio of the profile content with keyword link can be added. –Best Practice is to fill out profile information completely, then add the keyword link in bio a few days later.
9) BLOG COMMENTING Participate in related conversations offering value in comment noting the name used is generally the link.
10) FORUM LINKS Like profile links but with the ability to add more links within signature text.
11) SOCIAL BOOKMARK LINKS General social bookmarks, Syndicated Social bookmarks.
12) VIDEO MARKETING Utilizing YouTube and other top video channels to promote and strategically rank your video content.
13) PINGS Specific sites that notify the search engines of new content on the web.
14) TRACKBACKS Used primarily to facilitate communication between blogs via links on updated commenting.
15) RSS FEED SUBMISSIONS Submission to over 100 of the top RSS directories
BLOG DIRECTORIES Directories specifically for the listing of top blog sites (i.e. Technorati).
16) GENERAL DIRECTORIES Host of general directories to list your business with for additional links.
17) RELATED DIRECTORIES Specific and categorized listings of companies in your industry.
18) PAID DIRECTORIESOptional to pay for inclusion in top directories which help increase Authority of linked to website, for example the Yahoo Directory and BOTW (Best of the Web).
19) LOCAL DIRECTORIESWhether you’re a global or local company have your business listed in local directories helps rankings.
20) EZINE ADVERTISING Targeted specific industry Ezines for possible advertising and link acquisition.
21) PODCASTING SITES Submit audio and/or turn text into audio for submission to the top Podcasting sites.
22) ANSWER SITES Answer questions on related topics in your industry on these sites and become an authority.
23) MICRO-BLOGS Twitter being the major micro-blog but there are others like FourSquare that can be useful in promoting your business.
24) IMAGE SHARING SITES Pinterest, Flickr and others can be utilized with goal of focusing on creating at least one major authority property using valuable content.
25) DOCUMENT SHARING SITESWhitepapers and other documents can be turned into PDFs and shared socially.
26) CLASSIFIED ADS These can create targeted and converting traffic if your business fits into this type of promotion strategy.
.EDU and .GOV LINKS Locate and take advantage of the availability of .EDU and .GOV links.
27) USE OF PLATFORMS Pligg, WordPress, Movable Type, BlogEngine, vBulletin, etc.
We use the best software to help us manage and build up your global, local and social link popularity.
Link popularity is simply a measure of the number of links and the quality of links that point to your site. The supposed impartiality of links has an effect on search engine rankings since important sites will attract many links and content-poor sites will have difficulty attracting any links.
Search engines have found that judging a site by who links to it is one of the best indications of the quality of that site. Its a term used to indicate how many other web pages are linking to your site. It has become obvious that link popularity is very important for ranking high on today’s search engines.
Good quality links are necessary to achieve high search engine rankings, as they are an important factor that the search engines look for in reviewing the relevancy of a web site. Your link popularity is one of the best ways to measure your website’s online visibility and overall web presence. Link popularity is improved by having links pointing to your web site from any other relevant, high-ranking, popular pages other than your own site. This will greatly increase your site’s link popularity rating. Search engines use this data to help determine where your web page will rank in the search results (among other factors).
The philosophy of link popularity is that it assumes that not all incoming links are equal. An inbound link from a major directory will carry more weight than an inbound link from an obscure website page. In other words, the quality of incoming links count more than the quantity of links you have.
Thursday, 6 September 2012
Search Engine Marketing Top Tips
Top 10 Search Engine Marketing tips can effectively improve your online sales:
1. Understand how much cost per click is charged by search engines
Consult SEM professionals and understand how much ‘cost per click’ is charged by the search engines; which maximum bid you should opt for, that’s suitable for your budget. Else you may end up with more bills than sales.
2. Decide on the timeline and period to maximize your gains and outrun your expenses
Consult and decide with SEM experts if you should be going for day parting of the ad, i.e., whether your advertisement should showcase 24X7 or particular hours of the day only. This decision would depend on aspects like kind of product/service, target audience, cost factor of your product etc.
For e.g., for a global gift delivery company one can showcase the advertisement round the clock, but for a law firm based service, particular slots in a day would suffice.
3. Research your keywords well as they are the doorway to your website
To divert maximum traffic to your website, make sure the keywords you showcase in your ad matches with the keywords your prospective customer is typing in search engines. So seek expert advice to select the right mix of keywords which face lesser competition, but couples with great traffic diversification.
4. Make sure your website is customer friendly
Ensure that heavy images, files and videos on the home page do not delay the loading of the site. This may result in customers moving away from your website. Also ensure that your website is organized in a simple and interactive, yet polished manner, backed by the right codes and appropriate hyperlinks. This will make the customer feel more at ease when browsing through your business products/services.
5. Give due attention to your website development
The goal of your website is to create awareness, build brand image and spread customer awareness. Your website is your virtual shop, so make sure you create the right mix of marketing elements.
6. Seek professional help for better ranking website
A higher ranking website often succeeds in making a bigger impression on potential customers and grabs more sales. Your brand may be bigger and your products better, but ranking is what matters when it comes to online sales.
7. Check compatibility of your website with different browsers
Make sure your website operates without any difficulties on different browsers and their various versions. Also check its visual appeal on various screen resolution sizes.
8. Modify SEM according to the market
Modify your advertisement and keyword tool as per market needs, buying trends, seasons, holidays etc. Improvise and incorporate your website with newer ideas, fresh content, etc to rank higher in search engines.
9. Keep a check on competitors’ strategies
Analyzing the marketing techniques and trends your competitors are following. Search engine marketing experts can help you with this, and give you monthly updates on the same. This will help you decide better on updating strategies, budgets and marketing campaigns, and keep up with the competition.
10. Emphasize on your USP
To gain an extra edge over competitors you need to lure customers by offering them something extra, apart from the usual product mix other brands are offering.
1. Understand how much cost per click is charged by search engines
Consult SEM professionals and understand how much ‘cost per click’ is charged by the search engines; which maximum bid you should opt for, that’s suitable for your budget. Else you may end up with more bills than sales.
2. Decide on the timeline and period to maximize your gains and outrun your expenses
Consult and decide with SEM experts if you should be going for day parting of the ad, i.e., whether your advertisement should showcase 24X7 or particular hours of the day only. This decision would depend on aspects like kind of product/service, target audience, cost factor of your product etc.
For e.g., for a global gift delivery company one can showcase the advertisement round the clock, but for a law firm based service, particular slots in a day would suffice.
3. Research your keywords well as they are the doorway to your website
To divert maximum traffic to your website, make sure the keywords you showcase in your ad matches with the keywords your prospective customer is typing in search engines. So seek expert advice to select the right mix of keywords which face lesser competition, but couples with great traffic diversification.
4. Make sure your website is customer friendly
Ensure that heavy images, files and videos on the home page do not delay the loading of the site. This may result in customers moving away from your website. Also ensure that your website is organized in a simple and interactive, yet polished manner, backed by the right codes and appropriate hyperlinks. This will make the customer feel more at ease when browsing through your business products/services.
5. Give due attention to your website development
The goal of your website is to create awareness, build brand image and spread customer awareness. Your website is your virtual shop, so make sure you create the right mix of marketing elements.
6. Seek professional help for better ranking website
A higher ranking website often succeeds in making a bigger impression on potential customers and grabs more sales. Your brand may be bigger and your products better, but ranking is what matters when it comes to online sales.
7. Check compatibility of your website with different browsers
Make sure your website operates without any difficulties on different browsers and their various versions. Also check its visual appeal on various screen resolution sizes.
8. Modify SEM according to the market
Modify your advertisement and keyword tool as per market needs, buying trends, seasons, holidays etc. Improvise and incorporate your website with newer ideas, fresh content, etc to rank higher in search engines.
9. Keep a check on competitors’ strategies
Analyzing the marketing techniques and trends your competitors are following. Search engine marketing experts can help you with this, and give you monthly updates on the same. This will help you decide better on updating strategies, budgets and marketing campaigns, and keep up with the competition.
10. Emphasize on your USP
To gain an extra edge over competitors you need to lure customers by offering them something extra, apart from the usual product mix other brands are offering.
Monday, 3 September 2012
10 Essential Tips to Maximize International SEO
In the world of online visibility and marketing, SEO on an international level is a growing and increasingly important topic. Most SEOs worth their weight in salt understand what should be done to create an effective inbound marketing and SEO campaign for a standard, United States based website. But what needs to be done differently to succeed internationally? Let’s start off with why international search is so important.
Over 85% of internet users live outside the United States. Over the past 10 years, as the global technology has grown and advanced, Google has reported a 25% increase in non-English search queries. With higher search comes higher demand, so what can you do to make sure your website is reaching its international target audience?
1. Use Content in Correct Language – This may seem elementary, but a common mistake is to simply assume that your customers will speak English. False. Use the proper language for your users. And PLEASE don’t rely on automated translation software, use human translation, with local vernacular, preferably translated by a native speaker.
2. Don’t Mix Languages on Same Page – Many webmasters assume that including content in 2 languages will help their visitors understand that the website is based out of another country. While this is true, having information on a webpage/website that your users can’t read will NOT help with conversion rates, time on site, and user interaction.
3. Learn the Cultural Aspects, Habits, & Preferences of the Country/Region – Understand who your target audience is, how they are likely to interact with your website, and don’t be afraid to A/B test some design and content variables to determine what works best! An advertisement that works well in the U.S. may not perform well at all in Spain. Take time to research who your audience is and test to find out what works for them.
4. Use Either Subfolders or Country Specific TLDs Over Subdomains – Subfolders or identical domains with individual country domains are usually the best option for targeting internationally. Nike.com does a great job of segmenting their users by language and region, all using subfolders. If a visitor goes to nike.com and selects Spanish as their language, and Mexico as their country, they will be redirected to http://www.nike.com/nikeos/p/nike/es_MX/, displaying all information in Spanish, using Mexico vernacular.
This folder structure also helps to maintain trust with the user, because although they may not understand the subfolders they are seeing, they do see that the domain has not changed, it is still www.nike.com. Alternatively, subdomains can be somewhat confusing to visitors, because they appear to some users to be completely different websites.
5. Host in The Same Country if Possible – In the past, Google has stated that the country that a website is hosted in is a very small factor to their international ranking algorithms. In addition, local hosting will also typically help reduce page load speeds, which is another factor in Google’s algorithm. For a website that is going to target many different countries on the same domain, just make sure to choose a very reliable hosting company, preferably close to your primarily targeted country/region.
6. Build Links From Same Country – Because Google puts so much emphasis on inbound links; it makes sense that local links (from authoritative websites within the same country) will hold the most value on an international SERP. Try to build your inbound links primarily from the country you are targeting, and if possible make sure to point those links to the respective subfolder, subdomain, or TLD for each country.
7. Multilingual Campaigns On Social Media Platforms – If you are targeting a country that speaks a different language from your own, then you’ll need to cater to that country’s social media as well. There are a few options for this:
Some organizations will translate all their posts into several languages. FC Barcelona’s Facebook page is a prime example of this tactic.
Other companies have taken another route and created individual Social Media pages to target different countries. This tactic works, but can cause confusion from people who follow your company, as they may not know which is the official profile.
We recommend keeping it simple, and using a single official social media page/profile. Post in several languages, or offer different language versions via alternate methods like Facebook tabs.
8. Create & Submit Sitemaps for Each Country in Webmaster Tools – This is only necessary if you’re using the subfolder approach, but it is very important that Google indexes and understands all the pages on your site. The best way to do this is to submit a sitemap for each country or region you are targeting. Many webmasters will simply keep one single sitemap for the entire website, which is not nearly as efficient to maintain and update.
9. Set Proper Geotargeting In Webmaster Tools – Google allows webmasters to geographically target certain websites, or sections or websites to certain locations and regions via Google Webmaster Tools. To access these settings, simply log into your Webmaster Tools account, look under Site Configuration, and change your geographic targeting in the Settings tab.
10. Use Country/IP/Browser Language Auto Detections with an Automatic Redirect to Get Users to Proper Page Content – Some SEOers recommend leaving the country and language options up to the visitor, as www.nike.com does. However, the general online consensus is automatically redirecting visitors to the correct page on your site, using country, IP, or browser language auto detections. In general, this will create a better user experience, because your visitors will find the information they are seeking faster, and without having to choose their regional or language settings.
Over 85% of internet users live outside the United States. Over the past 10 years, as the global technology has grown and advanced, Google has reported a 25% increase in non-English search queries. With higher search comes higher demand, so what can you do to make sure your website is reaching its international target audience?
1. Use Content in Correct Language – This may seem elementary, but a common mistake is to simply assume that your customers will speak English. False. Use the proper language for your users. And PLEASE don’t rely on automated translation software, use human translation, with local vernacular, preferably translated by a native speaker.
2. Don’t Mix Languages on Same Page – Many webmasters assume that including content in 2 languages will help their visitors understand that the website is based out of another country. While this is true, having information on a webpage/website that your users can’t read will NOT help with conversion rates, time on site, and user interaction.
3. Learn the Cultural Aspects, Habits, & Preferences of the Country/Region – Understand who your target audience is, how they are likely to interact with your website, and don’t be afraid to A/B test some design and content variables to determine what works best! An advertisement that works well in the U.S. may not perform well at all in Spain. Take time to research who your audience is and test to find out what works for them.
4. Use Either Subfolders or Country Specific TLDs Over Subdomains – Subfolders or identical domains with individual country domains are usually the best option for targeting internationally. Nike.com does a great job of segmenting their users by language and region, all using subfolders. If a visitor goes to nike.com and selects Spanish as their language, and Mexico as their country, they will be redirected to http://www.nike.com/nikeos/p/nike/es_MX/, displaying all information in Spanish, using Mexico vernacular.
This folder structure also helps to maintain trust with the user, because although they may not understand the subfolders they are seeing, they do see that the domain has not changed, it is still www.nike.com. Alternatively, subdomains can be somewhat confusing to visitors, because they appear to some users to be completely different websites.
5. Host in The Same Country if Possible – In the past, Google has stated that the country that a website is hosted in is a very small factor to their international ranking algorithms. In addition, local hosting will also typically help reduce page load speeds, which is another factor in Google’s algorithm. For a website that is going to target many different countries on the same domain, just make sure to choose a very reliable hosting company, preferably close to your primarily targeted country/region.
6. Build Links From Same Country – Because Google puts so much emphasis on inbound links; it makes sense that local links (from authoritative websites within the same country) will hold the most value on an international SERP. Try to build your inbound links primarily from the country you are targeting, and if possible make sure to point those links to the respective subfolder, subdomain, or TLD for each country.
7. Multilingual Campaigns On Social Media Platforms – If you are targeting a country that speaks a different language from your own, then you’ll need to cater to that country’s social media as well. There are a few options for this:
Some organizations will translate all their posts into several languages. FC Barcelona’s Facebook page is a prime example of this tactic.
Other companies have taken another route and created individual Social Media pages to target different countries. This tactic works, but can cause confusion from people who follow your company, as they may not know which is the official profile.
We recommend keeping it simple, and using a single official social media page/profile. Post in several languages, or offer different language versions via alternate methods like Facebook tabs.
8. Create & Submit Sitemaps for Each Country in Webmaster Tools – This is only necessary if you’re using the subfolder approach, but it is very important that Google indexes and understands all the pages on your site. The best way to do this is to submit a sitemap for each country or region you are targeting. Many webmasters will simply keep one single sitemap for the entire website, which is not nearly as efficient to maintain and update.
9. Set Proper Geotargeting In Webmaster Tools – Google allows webmasters to geographically target certain websites, or sections or websites to certain locations and regions via Google Webmaster Tools. To access these settings, simply log into your Webmaster Tools account, look under Site Configuration, and change your geographic targeting in the Settings tab.
10. Use Country/IP/Browser Language Auto Detections with an Automatic Redirect to Get Users to Proper Page Content – Some SEOers recommend leaving the country and language options up to the visitor, as www.nike.com does. However, the general online consensus is automatically redirecting visitors to the correct page on your site, using country, IP, or browser language auto detections. In general, this will create a better user experience, because your visitors will find the information they are seeking faster, and without having to choose their regional or language settings.
Tips to Getting Started with Content Marketing
Content marketing is one of the most powerful forms of marketing on the internet. Unfortunately, it can be tough to get started. It’s like rolling a giant ball of metal. To get it started, you have to push very hard. It might only budge a millimeter. You push again and it budges a little more. As you continue to give it power, it’ll continue to move – Slowly at first, then faster and faster.
Eventually, the ball will start to move seemingly on its own. It’ll pick up momentum. Pretty soon, it’ll be rolling so fast that you couldn’t stop it if you tried. That’s the power of content marketing. It’s slow to start, but once you become an authority site and once you build a reputation, it’s next to impossible to stop.
So how do you get your site in motion? How do you give it the kick it needs to build towards that tipping point? Here are ten different ways.
Answer Customer Questions
Do you always find yourself getting asked the same questions? Instead of answering them over and over again, why not turn those questions into content?
Take questions that customers ask you and answer it on your site. Go into as much detail as possible. Make it so comprehensive that your page becomes the go to page for that question.
Target a Long Tail Keyword
Use the Google Keyword Tool to identify long tail keywords that you can target. Make sure you’re searching on exact match.
Targeting a long tail keyword will allow you to rank for that keyword very quickly. You won’t get a horde of traffic from it, but you will get top rankings quickly. A few of these rankings can add up very quickly.
Create Content from Tweets
Participate in the Twitter discussions in your industry. Get to know the influencers. Look out for new ideas.
When you notice an interesting tweet or an interesting new idea pop up, turn it into content on your site. If you do it fast enough, you’ll be the first and others will jump on the boat to reference your content.
Cover an Event
Go to an event, such as a conference, a competition, a seminar or a trade show and give in depth details about it. If you can give down to the minute breakdowns, so much the better. This is called “liveblogging.” People who can’t attend the actual event love being able to stay in the loop. Use event blogging to build quality links.
Use the Autocomplete Feature
Go to Google and type in a word or part of a sentence. Google will complete the word or sentence for you, often time’s giving you new ideas for content in the process.
For example, if you type in “Make a video” in Google (without pressing enter,) Google might give you these suggestions:
“Make a video on YouTube”
“Make a video with my iPhone”
“Make a video for free”
Etc.
If you run a website about video production, these suggestions can be invaluable.
Interview Someone
Interviewing someone who’s well known or someone who has a skill that your audience wants is a fantastic way to produce great content and generate buzz.
If you want to interview someone, just ask. You’d be surprised at how many people will say yes.
Do a Trend Analysis
Look around your industry. Is there are trend you can see? Are people jumping on a certain bandwagon?
If there’s a trend going on, be the first to put your two cents in. People love a good in depth analysis of a current trend. If you’re against it, say so. If you like it, explain why.
Use Testimonials to Seed Content
Testimonials can be a fantastic way to bring in new content. For example, say someone used your weight loss product and lost 20 lbs in 20 days. You can use this as a case study to point out all the things your client did right. You build social proof while providing valuable content.
Your Own Analytics
Dig through your analytics to look for keywords that people typed in to land on your site. Were there any that you didn’t expect? If so, see if it makes sense to turn those keywords into pieces of content.
Social Media Monitoring
Use social media monitoring tools to figure out what’s hot in your industry. Then create a piece of content discussing those trending topics. Make sure to tweet out your content, as the Twittersphere can be quite a resource when it has its attention on something.
Using these ten tips, you’ll be able to quickly and easily get the ball rolling on your content strategy.
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