SEO Tips for Site Competitor Analysis

In today’s highly competitive market, it is extremely recommended that every business should analyze their competitors every now and then. This is also true with SEO.
With thousands of SEO companies having set their strong foothold as well as with many others burgeoning up, it would be a grave oversight to underestimate your competitors.
In order to remain on top of competition and even make through in this cut-throat business rivalry, it is really crucial to learn what your competitors are doing online. Therefore, it is highly necessary to undertake an In-Depth Competitor Analysis not only regularly but even at the start of your search engine optimization campaign of your business.

What is Competitor Analysis?
Competitor analysis is a crucial part of an SEO campaign in which one study assesses and analyzes in detail all aspects of each current and potential competitor’s online marketing strategy.
Why do a Competitor Analysis?
Many SEO services provide SEO packages that include competitor analysis though many still believe in the high ranking of their keywords as a tangible proof of a properly managed SEO campaign. However, a high PageRank wouldn’t generate traffic; much less generate leads and sales to the website, especially if a site ranks well for keywords that aren’t often searched.
So, it is actually much better, though Pagerank still matters, to focus on doing a competitor analysis because it will:

• help you determine the factors why they are ranking much better than your site

• provide an informed basis to think and plan well for some SEO Techniques and strategies on how to outrank your competitors

• help your business understand their competitive advantages/disadvantages relative to competitors

• generate understanding of competitors’ past, present and most importantly future online marketing strategies

• help predict the returns that may be made from future investments
• 
  

Search Engine Optimisation Tips

In order to outrank and out-sale your competitors, do these SEO tips:

1.   Discover who are your real and main competitors

Search Google for five of your keywords. The websites that have high rankings or rank best for your keywords are your main competitors.

2.   Analyze the Backlinks of your Competitors

Find out how many of the links to your competitors contain your target keywords then try to have more inbound links that contain your target keywords than your competitors’ in order to beat your competitor.

3.   Check the PageRank spread of the linking pages

Find the Google PageRank of each page that links to your competitors, for it can also help you in finding out why some websites rank higher than others. Then if you want to outperform them, try to get more high PR links.

4.   Check the top level domains of the linking pages

Try to have more backlinks from websites that use the corresponding top level domain than your competitors

5.   Check the content of the linking pages

Google prefers websites that get links from related websites. Try to acquire more inbound links from related websites than the websites of your competitors.

6.   Used these specific key metrics in analysis

• Page Authority (PA) gives a good picture of the relevancy and quantity of high quality sites and domains that link to the page.

• Domain Authority (DA) gives a good picture of the relevancy and quantity of high quality sites and domains that link to the entire domain

• Unique Domains – Page reflects the quality of inbound links that point to a specific URL or page  as Google looks at specific linking domains and the quantity of unique domains tends to be better

• Unique URLs – Page reflects the true quantity of inbound links as Google looks at the specific linking URLs and domains.

• Unique Domains – Domain reflects the true quantity of inbound links that point to the entire domain as Google looks at the specific linking URLs and domains.

• Unique URLs – Domain reflects the true quantity of inbound links that point to the entire domain as Google looks at the specific linking URLs and domains.

• KW Relevance – Page indicate how relevant a specific URL or page is for a specific keyword or phrase

• KW in URL reflects how many of the target keywords are present in the ranking URL

7.   Compile & Review Search Engine Result Page (SERP) Data

Find out your three primary target keywords used by your competitors then gather and review the Domain Authority, Page Authority, Keyword Relevance and Keyword in URL Data of these targeted keywords.