Kill Your Splash PageOK, maybe you can think of some great reason to have a splash page, but it's almost certainly going to hurt your SEO. Search engine crawlers show up at your site to try to find out what it's all about and the typical Flash or multimedia home page doesn't give them a lot to work with.
Splash pages have been steadily losing popularity but they're still out there, particularly on sites for musicians and other artists. Cool or not, Google expects your home page to have important information about your site and a huge Flash file isn't going to cut it when it comes to SEO. The really terrible thing is some splash pages not only can't be read by search engine crawlers, but they also prevent the rest of the site from being indexed.
Understand Keywords for Improved SEO
- DO place keywords in the title. Obviously, search engines pay close attention to the words and phrases placed in your <title> tag. Using thePage Title module can be a big help in setting separate titles for the page and your content.
- DO place your keywords in h1, h2 and h3 tags.
- DO place important keywords at the top of your content. The keywords that are near the top of your content carry more weight than those lower on the page.
- DO place keywords in your final paragraph. Google understands that important words and phrases are frequently included in a closing paragraph.
- DON'T engage in keyword stuffing. I can't emphasize this enough! It will hurt your ranking if Google thinks you’re cramming extra keywords into your content so you can boost your results. A general rule of thumb is to keep your keyword density to less than 5%.
- DON'T use the wrong keywords. If you're not sure which keywords work best for a particular piece of content there are services that can be of help. Wordtracker is one such service, but there are many others. Also avoid overly general keywords. It can be tough to compete on a keyword as common as say, 'Drupal'.
Create SEO Friendly URLs
PathAutho is possibly one of the most powerful Drupal SEO modules and will allow you to leverage the power of the Token module to get your URLs in shape. I would recommend using it to make sure descriptive, keyword-filled URLs are a part of every node you publish.
Nurture Inbound Links
Create Quality Content
Matt Cutts, one of the engineers who worked on the update explained, "This update is designed to reduce rankings for low quality sites - sites which are low-value add for users, copy content from other websites or sites that are just not very useful. At the same time, it will provide better rankings for high quality sites - sites with original content and information such as research, in-depth reports, thoughtful analysis and so on."
Creating quality content also helps with the previous point about inbound links. Think about it, if people like your content they'll link to it or share it via social media, and few things get Google's attention more quickly than lots of incoming links from reputable sites.
One last thing to keep in mind when creating content is its length. You don't need to write a novel, but it should be a minimum of 300 words.