Why Social Media is Good for Customer Service? Top Reasons

Social media and gadgets are the greatest obsession for the current day world. This is clearly indicating the value and importance of the social media for every business. According to Gartner, refused or failed communication via social media for a business is almost hazardous or harmful for companies. It is almost like ignoring or refusing to answer a phone or mail. Already many companies and businesses are offering customer services via social media networks successfully. There is a scope for 85% of current companies to initiate these services by this year end. Also, it is a significant figure to identify that 63% of the present customer base is into social networking sites. Here, offering customer services via social media platform is definitely not an easiest task to accomplish and it requires predefined organizational structure for every company.

Many companies are taking a back step to offer customer services through this platform keeping in mind the abusive and straight forward customers. This is definitely not a tough task to handle. Identify the real value and importance of this platform for your customer services and make good use of it through following some of the proven valuable tips as below. This approach is to keep abreast with the market trends and to offer utmost value to the customer base interests. People are no longer into time taking phone support or email support. People are more into instant support and answers. Ensure the same for your present and prospective customer base through keeping your presence at all popular social networking sites.
Let us see some of the tips that are capable enough to turn your customer services more effective and beneficial via social media:

1- Open Separate Account for Customer Service

It is always good to create separate account for customer service besides having one for the official account that is open for public. Use this official public account for promotional needs and secondary account for customer services. If a customer posts a complaint from main account, then inform the awareness of problem from the customer service account. Start communicating regarding the customer issue through following his/her account. This kind of practice can keep the issue and resolution away from the public account and it will engage the customer within his or her account until resolved. This is a better solution to create effective platform for customer needs and it will not affect the public profile of the company too.

2- Respond Quickly to Customer Service Complaints

It is always essential and imperative to address a query or complaint or comment from the customer service account within 5 minutes. This kind of faster approach can create peaceful environment between the customer and company for resolving the issues with reduced abusive comments.

3- Create User-Friendly and Serene Environment

Social networking sites are nowadays resulting into more virtual. Your customer service should create serene atmosphere for this purpose through creating humanized experience. Respond with each query or complaint or comment along with name. This kind of representation can develop reasonable trust with the customer for the customer service. Answering mysteriously or anonymous can turn the situation more into troublesome.

4- Avoid Mysterious/Aggressive Tone

Representation from the customer services via this platform should sound more concerned and helpful. Being dismissive or aggressive is definitely a greatest disadvantageous for this service. Always remember that you’re on the public platform and being manipulative or tricky can be identified quite easily by one or other quite easily. It is always imperative that information provided through this service should be clear and serene. Customer can collect back your past answers and this would result into further more complications.
There should be a clear monitoring system for these services. This system should check constantly for the resolved and unresolved issues. Also, team performance should be evaluated on regular basis to avoid unnecessary complications down the line. All the above mentioned tips can turn your customer service more effective and according to the latest trends via social media.

SEO top 4 Tips for WordPress Websites

1. Optimize Your Page URLs

You need to take a look at the page URLs on your site. Are they completely unrelated to the page itself? If a URL on you page for example is, http://www.mywebsite.com/news?page=34vdgd it explains absolutely nothing to a search engine about what is contained on that page. However, if you change the URL to something like, http://mysite.com/news/article/my-great-article-on-wordpress-seo then it’s much easier for search engines to determine what is on the page and direct appropriate traffic to your site in the process.

2. Get an SEO Plugin

One of the great things about and open-source content management systems like WordPress is how easily you can develop plugins and extensions, which once easily installed provide certain functionality that the original software cannot perform. One of the most useful tools to install is an SEO plugin. There are a number of good WordPress plugins; all you have to do is search for “SEO plugins” in your plugin manager and you’ll be given a wide choice. Most of these will provide you with the ability to enter important keywords for each page whilst you’re editing it, doing this will improve the quality of your SEO marketing no ends.

3. Link to Your Related Articles

Another plugin to keep an eye out for is a related articles extension. You will have seen related articles at the bottom of the page on a number of news and blogging websites before and they’re a great idea for your WordPress site too if you would like to improve your SEO. Not only do they give you a great internal link structure, something that search engines will take as a sign of your site’s quality, but many of the plugins work on keywords and article tags, which gives you a reason to fill out your tags and improve your SEO in this way also.

4. Create an XML Sitemap

XML sitemaps are extremely important, especially if your WordPress site is reasonably new. An XML sitemap will let a search engine know that your site actually exists and that it should send web crawlers to it in future. You can get a plugin which will create an XML sitemap for you and it will automatically update whenever you make changes to the site. This means that whenever a crawler comes to visit your site, it will be able to establish exactly what content you have and how much importance it holds. Getting a sitemap is an effortless way of optimizing your site.

Reputation Management SEO: 6 Advanced Tactics

1: Cultivate the Right Social Profiles in the Right Ways

A big mistake many in the reputation management field make is to register social profiles at dozens or hundreds of sites and point links to as many as possible, hoping that some will take over those top rankings. This actually dilutes the effectiveness of the strategy, as those links could be consolidated across a few powerful profiles instead, often with much greater effect. The general sites I recommend include (in order of profile effectiveness):

1. Twitter
   
2. LinkedIn
3. YouTube
4. Flickr
5. Facebook

That said, another big mistake is presuming that just registering a profile is enough to take over the rankings. My experience has been that participating heavily in the sites (for example, on Flickr, uploading lots of photos and sets, making lots of friends, getting others to comment on your photos, etc) can be more valuable to help those profiles rank than just earning external links. This is why if you're passionate and active on a community like DeviantArt, Quora, Armor Games or another niche social site, those can outrank even the big guns of the social world. Regular, authentic partcipation is key.
Some additional rules to remember with social profiles include:

• Name your profiles correctly. If possible, don't use pseudonyms, but rather your full first and last name (or brand name) either as a single word or with hyphens
• Fill out the profiles completely - photos, bio, videos, links, topics, tags - whatever the platfrom offers, take advantage of it fully.
• Leverage your address book or a list of your social media active contacts - friend/follow/connect with them on each of the platforms.
• Make new connections on each platform, too. Use OSE's top pages tab to find the most linked-to URLs on the social platforms and see if you can comment, connect or otherwise get your profile linked-to from those pages.
• Don't forget about relevance - if the page looks unnatural or keyword-stuffed, you risk having the profile banned by the admins of the site and jeopardize your ability to authentically participate and make connections with other people, brands and content.

Like everything else in life - nothing worth having comes easy. Invest in your social profiles and they'll reward you with controllable front-page real estate in the rankings.

2: Author a Universal Bio with Embedded Links

If you or your company appear in press, media, at events or even receive mentions and references on the web, there's almost always a stock "bio" or "profile" that's requested by the publisher. This stock paragraph is a remarkable opportunity to link to your various pages on the web in relevant, appropriate ways. For example, let's say I'm crafting a stock profile for SEOmoz to be used whenever we're a sponsor, participant or reference-source in an event/media piece). I'd go with something like:
SEOmoz is a Seattle based software startup focused on making SEO (Search Engine Optimization) easy and accessible to all marketers. The company's popular SEO blog serves more than 80K daily subscribers, while their SEOmoz twitter and Facebook accounts interact with thousands more in the social world. For more about SEOmoz, see funding + investors via Crunchbaseand job opportunities on LinkedIn.
Notice the multiple links with reasonably good anchor text pointing back to pages we control on the web? This works reasonably well for companies, but is even more effective for individuals, as these "bios" tend to follow you everywhere in your professional/public life. Be sure to follow up when you send these to press outlets, places you're advertising or events you participate in/sponsor to make sure the links are included. 50% of the time or more, you'll need to send a reminder email to make sure they're properly attributing.

3: Speak, Invest, Donate & Hire

These four tactics are the most effective ways I've seen to get your brand/bio/links propogated across the web. Speaking at events is typically free (other than travel), promotes yourself and your brand, and almost always carries a high quality bio with links. Investing in companies or donating to non-profits or even individuals is similarly effective and can save the travel/pitching/Powerpoint. Even small amounts carry recognition from powerful pages, press releases and media articles to help boost your links.
Hiring is unique, because the ads are often temporary. However, many sources for job ads will maintain a permanent profile so long as you regularly or intermittenltly have jobs available. If you're used to posting only on your own site or on Craigslist (where ads do dissappear fast), consider leveraging other services and including your company/personal bio when you do. Even if it's only a contractor position or a role you are considering, these can have a dramatically positive impact (and you might find someone great to add to the team!).

4: Avoid Wikipedia Pages & Other Free-for-All Sites

Wikipedia pages are powerful, right? Thus it must follow that it's wise to create profiles/pages about our companies or ourselves on the site to use for reputation management, too? Wrong.
The first rule of reputation management is - own the listings with pages you control completely. If other people can leave comments, edit your material, insert additional references or otherwisely editorially negate your work, don't bother. I've actually had to fight with Wikipedia's bureaucracy on two separate occassions to have my page there taken down. I have little faith in the accuracy, quality or intentions of their editorial board and with such a powerful profile (my Wikipedia page, the day after it was first created, with no additional external links I could find, ranked #3 for my name in Google and #4 in Bing), it's not worth taking chances.
This applies to many others (actually, TechCrunch's "Crunchbase," which I linked to above in the SEOmoz profile example, is another potentially risky candidate). Before you invest time, effort or external links, be sure of the general practices of the site around control of content and profiles. Generally, places like LinkedIn, Flickr, Twitter, etc. let you control that real estate unless you're engaging in serious mischief (and even then, they won't allow negative material to be posted about you on those URLs, they'll just take them down).

5: Start an Alternative Blog

Blogs naturally attract a lot of links and external references, which is why so many reputation management SEOs recommend registering firstlastname.com or brandnameblog.com and using it as a professional or personal blog. What I don't often see, but have observed working brilliantly, is alternative blogs on separate topics using a similar system.
For example, imagine I want to control my name "Rand Fishkin." I'd not only run a blog at randfishkin.com, but I'd also strongly consider starting a cooking blog or a sports blog or a travel blog at randfishkincooks.com or the like. Yes, it will take work to set it up, author some real content and build up a web profile for the new domain, but if I can tie it to something I already do and love sharing, the references will come fast and furious.
Be sure, when doing this, to leverage your existing network for blogroll links and share via Twitter/Facebook/etc. You'll be surprised how friends, family and business contacts will come out the woodwork to link to your new property.

6: Leverage Lower Quality Links for Social Profiles, Higher Quality for Self-Managed Domains

I'd never suggest buying crappy links, but if you must or if you have other links you control that are of questionable quality or you think search engines might consider low value or even manipulative, don't point these to your newly registered domains or the sites you own. Instead, point them at the powerful, high authority social profile pages you've created and let the engines decide what/whether to count them.
This works particularly well for nofollow links from comments, wikis and other social participation forms on the web. I'm not sure whether the nofollows directly get counted or if the pages get scraped and re-published in some followed format, but time after time I've seen examples of nofollows seemingly doing the heavy lifting to get social profile pages ranking.
If you own some old, neglected sites that are questionable in quality and rankings from the engines' point of view, you could try testing these by pointing them to other social profile pages (and observing/testing the impact on those URLs' rankings) before pointing them at your own profiles. Better to be safe than sorry, and there have been plenty of cases where aggressive SEOs have gone too far with linking to social profiles and had either the search engines penalize the pages or even the site administrators pull down the profile, wasting hours or days of work.

Online Reputation Management (ORM) – Reverse SEO Services

Do you want to know what prospect, customers, and critics are saying about your company? Maintaining your reputation online has become a huge concern in the days where the internet lets anyone anywhere in the world discuss and review goods. It is critical to be aware of what is being said about your company and products.

“Image is everything!”… and for better or worse – first impressions count; therefore, you can’t afford to have negative feedback.

That’s why the main goals of our Reputation Management program are:

• Push negative press down to 3rd page and beyond on Google and the other search engines and review sites to clean up
• Rebuild your online reputation
• Be proactive with a plan to prevent any future negativity

180Fusion has extensive experience in restoring reputations online using Reverse Search Engine Optimization, among other tactics, to provide positive Online Reputation Management Services (ORM Services). When an individual or company name is being searched in Google and the unwanted page or website appears, we can push this page back in the search results where it will rarely, if ever be found. Each circumstance is unique and therefore a custom ORM campaign will require a custom quote.

Benefits

• A stronger brand with more positive content about your business
• Positive feedback and reviews at the top of the search engines
• Push back negative content so prospects can’t easily find it
• 
  

Example Tools Used:

• Creating Positive Pages to rank above the unwanted indexed pages
• Press Releases/Articles
• Blogging
• Social Networking
• Requesting the removal of pages from webmasters

Where to Monitor your Online Reputation:

• Google Alerts – google.com/alerts
• Yahoo Alerts – alerts.yahoo.com
• RSS feed subscriptions to Search Engine Results such as Technorati, Feedster, Yahoo & Google News, BlogPulse.
• Social Media Tags such as: tagbulb.com, keotag.com

7 Steps to Better SEO On Your Drupal Site

Kill Your Splash Page

OK, maybe you can think of some great reason to have a splash page, but it's almost certainly going to hurt your SEO. Search engine crawlers show up at your site to try to find out what it's all about and the typical Flash or multimedia home page doesn't give them a lot to work with.
Splash pages have been steadily losing popularity but they're still out there, particularly on sites for musicians and other artists. Cool or not, Google expects your home page to have important information about your site and a huge Flash file isn't going to cut it when it comes to SEO. The really terrible thing is some splash pages not only can't be read by search engine crawlers, but they also prevent the rest of the site from being indexed.

Understand Keywords for Improved SEO

Keywords are the words or phrases that your users submit as a search query to one of the search engines, and they are one of the most important parts of optimizing for search engines. There are a number of important guidelines to follow with keywords that include a few Dos and a couple of Don'ts.

• DO place keywords in the title. Obviously, search engines pay close attention to the words and phrases placed in your <title> tag. Using thePage Title module can be a big help in setting separate titles for the page and your content. 
• DO place your keywords in h1, h2 and h3 tags.
• DO place important keywords at the top of your content. The keywords that are near the top of your content carry more weight than those lower on the page.
• DO place keywords in your final paragraph. Google understands that important words and phrases are frequently included in a closing paragraph.
• DON'T engage in keyword stuffing. I can't emphasize this enough! It will hurt your ranking if Google thinks you’re cramming extra keywords into your content so you can boost your results. A general rule of thumb is to keep your keyword density to less than 5%.
• DON'T use the wrong keywords. If you're not sure which keywords work best for a particular piece of content there are services that can be of help. Wordtracker is one such service, but there are many others. Also avoid overly general keywords. It can be tough to compete on a keyword as common as say, 'Drupal'.

One final note about using keywords. It's important to write naturally. If your writing sounds stilted or robotic because you’re trying to put too many keywords into the content, you’re on the wrong path. Creating content that works for both people and search engines takes time, but the effort pays off.

Create SEO Friendly URLs

By default Drupal generates URLs that look something like:http://www.example.com/?q=node/77. As far as SEO is concerned, this is a problem. Fortunately, help is at your disposal with clean URLs and the wonderful PathAuto module. Clean URLs is actually a setting in Drupal which can be enabled if your web server has the Apache mod_rewrite module installed.
PathAutho is possibly one of the most powerful Drupal SEO modules and will allow you to leverage the power of the Token module to get your URLs in shape. I would recommend using it to make sure descriptive, keyword-filled URLs are a part of every node you publish.

Nurture Inbound Links

A big factor in search rankings is having inbound links to your website. But this is definitely a case where quality trumps quantity. I've seen people spend a lot of time trading links with low quality sites that seem to specialize in little else. Google is quite good at identifying a link from a reputable site vs. one from a link farm, and if you're spending your time on the latter, it's time wasted.

Create Quality Content

Earlier this year Google released an update to its search algorithm called Panda. Overnight, many web managers saw their sites disappear from search listings.
Matt Cutts, one of the engineers who worked on the update explained, "This update is designed to reduce rankings for low quality sites - sites which are low-value add for users, copy content from other websites or sites that are just not very useful. At the same time, it will provide better rankings for high quality sites - sites with original content and information such as research, in-depth reports, thoughtful analysis and so on."
Creating quality content also helps with the previous point about inbound links. Think about it, if people like your content they'll link to it or share it via social media, and few things get Google's attention more quickly than lots of incoming links from reputable sites.
One last thing to keep in mind when creating content is its length. You don't need to write a novel, but it should be a minimum of 300 words.

Optimize Images

It's become standard to include an ALT attribute on images for accessibility reasons, but it can also help your Drupal SEO. Placing keywords in the ALT and TITLE attributes of images help optimize their search potential. A less well known tip regarding images is to give them keyword-filled file names. Imagine you're selling a great Drupal theme on your site with a high-res screenshot of your handiwork. Instead of 'screenshot.jpg', try naming it with the same type of keyword-filled name you assign to your URLs. A good file name can be as important as the ALT attribute.

Optimize Internal Links

Not everyone realizes that having links to other pages on their site can help search engines notice them. For example, let's say you have a series of posts on module building. To point search engines in the right direction, make sure you create links between the posts in the series. An important aspect of all links is the anchor text. Instead of “click here”, use a more descriptive term to increase the relevance of the link.

Wrapping It Up

SEO is something all site administrators should be familiar with, and although SEO can get quite sophisticated, the basics are within the reach of everyone and can help your site's search rankings significantly. I've written another post that specifically discusses a few of the best Drupal SEO modules that can help you implement these best practices and more.

The Top 10 SEO Blogging Tips

1) Content First

The best thing you can do for your site is publish quality content. Too many bloggers today focus on other SEO blogging tips to the detriment of their blog quality.
The other tips in this article and other articles all require a base layer of great blog posts. If you have great posts, improving your search rank or ranking for new keywords will be easy. Without great posts, you’ll have to work several times as hard for the same results.
But WARNING: Just remember that content is not the only king. You should never rely on great content alone.

2) Get Incoming Links

Although Google relies less on PageRank now than ever before, the number of incoming links is still the most important thing about your site to Google.
But getting incoming links can be hard. The best way to get incoming links is by getting people to link to your site—and the best way to get people to link to your site is to get them to read your site. But who will read your site if they can’t find it in Google Search? It’s a Catch–21 scenario.
To get incoming links, you need to work with other people on the Internet who already have established sites. Offer to guest post on their sites, or offer them something else in exchange for a link (for example, if you’re a Google Analytics expert, offer to setup their Analytics Goals for free).
Just keep talking to people and rewarding them for linking to your site.

3) Keyword Optimization

None of the other tricks on this list will help you if you choose the wrong keywords for your site. What are wrong keywords?
1. Keywords which don’t attract customers. We’ll discuss the importance of customers versus visitors later, but choosing keywords based on traffic is not the best strategy for most sites.
2. Focusing on high-profile keywords will keep you in constant competition with other sites which may have more resources than you. It’s better for you to find medium-popular keywords which you can easily rank for.
3. Keywords which don’t match your content. Most people make this mistake when choosing a too generalized keyword. For example, you don’t want to make your core keyword “soap” if your site is about making your own soap because most people searching for soap will be interested in using store-bought soap to clean something.

4) Outgoing Links

Outgoing links are an often-neglected SEO strategy which can pay huge dividends. The main reason most SEO blogging tips talk about outgoing links is because Google may reward sites which link to authority sites such as Wikipedia.
But outgoing SEO links can be more useful to you as a strategy for generating incoming links. All serious webmasters monitor their referral report which tells them which sites referred visitors to their site.
If you link to someone else’s site, they’ll see your site on their referrers report and they’ll probably investigate your site. Not everyone will link back to you, but the more people who know about your site, the more people who can link to you.

5) Make Content Obvious

Search engines don’t see your page the way people do. An important part of the reason they see your page differently is that they don’t typically read your Cascading Style Sheet (CSS), so all they see is the bare text of your page.
That’s a problem, because the text on your page includes not just your content, but also your advertisements, navigation links, and footer—things which distract from your keyword-optimized content.
HTML 5 introduced a bunch of new tags to help you mark parts of your page as navigation, footer, or inline content for the benefit of search engines, but even if your blog software doesn’t support HTML 5 yet, you can optimize your site by removing extraneous elements which don’t support your keyword optimization.

6) Customers, Not Visitors

Another frequent mistake made in SEO is thinking only about website traffic in terms of visitors instead of customers.
A visitor is anyone who visits your site, regardless of what they do during their visit. A customer is someone who makes you money—whether they bought a product or clicked an advertisement.
It’s easy to increase visitors, but it’s harder to increase customers. The biggest blogs on the Internet have a terrible visitor-to-customer ratio because they’ve focused solely on increasing the number of visitors.
You need to focus on getting more customers—even if that hurts the number of visitors you get.

7) Small Site, Long Tail

As mentioned earlier, if you have a small site, you don’t want to compete with larger sites for valuable keywords. Instead you can focus on what’s called “the long tail.”
The long tail are specific search terms only a few people search for every month. Because they’re low-traffic, you can rank for these terms easily—often by simply writing just one blog post.
Although ranking for a low-traffic term may sound nearly worthless, ranking for dozens or hundreds of low-traffic search terms can attract to your site more visitors than you would get if your ranked well on a high-traffic search term.

8) More Is More

High-quality content is the best way to boost your SEO, but more content is also a good way to boost your search engine ranking.
Before I tell you more, let me note that I don’t recommend scam ways to boost your content, such as pirating content or spinning content.
If you can add more content to your site, you increase the number of opportunities you have to attract traffic and rank for various search terms. Even if this content isn’t as good as your best content, it’s still better published on your site than buried in your Drafts folder—or, worse, left unwritten because it didn’t sound interesting to you.

9) Forget Google (For A Moment)

Google is undoubtedly the king of search engines, but too many SEO blogging tips come from people who forget that Google isn’t the only search engine, so take a moment and think about optimizing your content for Bing, Overture, Ask, and other search engines.
(You should especially pay attention to alternative search engines if your target audience speaks something besides English. Google’s market share is much smaller outside of the anglosphere.)

10) Make Partnerships

For small and medium-sized blog sites, other sites in the same niche aren’t competition as much as they are potential partners. Consider: if you and I both write about the same subject, we also probably share much of the same audience. If we fight, our audience may split—my partisans sticking with me and your partisans sticking with you.
But if two sites in the same niche work together, than can both sell to their total combined audience. It’s even better if the two blogs are in related niches—for example, a blog about leaf blowers and a blog about lawn mowers can work together under the assumption that anyone with one device probably has (or wants) the other.
Find as many sites as you can in or around your niche and send them an email asking if they want to be partners. As partners, you both agree to mention the other site in a blog once a month or so. This repetitive mentioning improves your standing to the other audience, while the repetitive linking improves your search rank, so don’t skip this or any of the other SEO blogging tips.

SEM- Top 3 Easy Ways To Increase Website Search Position

If you have a business website, then search engine marketing (SEM) should always be part of your business strategy. By implementing the correct search engine optimization (SEO) techniques, your website could enjoy increased online exposure.

Online marketing primarily uses the platforms of major search companies like Google and Bing. Business owners will try to get their websites as high up as possible on the search results of Google and Yahoo/Bing. So if your website lands on the top pages of search results, it could mean more traffic or web visitors. In the online industry, getting more traffic generally means more business opportunities.

There are several options available for you when conducting SEM/SEO. You may hire a professional SEO expert to make your website more competitive on the search engines. This requires investment but you will get the guarantee of faster improvement of search position.

Another approach is to do self-help SEO. There are simple techniques that you can follow just to start your search marketing drive. So here are the top tips on internet marketing that could increase your website’s search engine position within a few weeks.

Know Your Current Position:

Knowing where you stand on the search results will enable you to set realistic goals. You can download Google’s Toolbar to get useful SEO tools to monitor your search standing and page rank. Alexa is also a good site that can give you an overview of the performance of your website on the search engines.
Based on the data that you can get from these resources, you can make a plan on how to improve your search engine position. Creating a concrete plan of action and goal setting are two very crucial tasks in any form of marketing.

Use Appropriate Keywords:

The use of correct keywords plays a critical role in the success of your search engine marketing. Keywords are terms used by people when they search for information on the Internet. They input the keywords on the search field of search engines to find websites.

If your website contains the right keywords, then there is a good chance that you will dominate the top search results. Use keywords on your URL, title tags, headers, and content. However, you must never use excessive keywords especially on the content of your site. The search engines may flag your website as spam if you abuse the use of keywords.

Get Links for Your Website:

One way links could boost the search positioning of your website. In fact, Google and Bing give premium to relevant links that point directly to your website. If you have a new website or you provide new page update, the first thing that you can do is to Ping it using free ping services. Another way is to use social bookmarking sites to get links. Forum posting, blog commenting, and article marketing are also effective ways of providing one way links to your website.

These are easiest ways to start your online marketing. Of course there are other advanced SEO techniques that you can implement later. But if you are still starting your SEO campaign, these top tips on search engine marketing would be enough.

Discover the joy of having your website #1 on Google by enrolling in the following seo training program. A good seo training program will teach you all the required skills!
Obtain realistic recommendations about one way links – make sure to go through the webpage. The times have come when proper information is truly within your reach, use this opportunity.

top Tips For Creating An SEO-Friendly Website

1. More intense focus on keywords

For the purposes of this article, “keywords” is also synonymous with links, and thanks to Google’s Penguin update, the entire link game has been changed. Focusing more on keywords in today’s market is crucial. Aim for keywords that are longer in nature, much more specific to your niche, and make sure that they’re trending—even if in small fashion—via social media. You can’t simply play the pluck-and-post game using a keyword tool. You have to focus a lot more on the quality and relevancy of your keywords and links.

2. More attention paid to content

Yes, it’s that sneaky Google at it again, changing the game around completely. Before Penguin, Panda blasted around 12% of all sites online, holding their proverbial feet to the fire for shoddy content. This means that, for an SEO-friendly website, you need to focus more on neat, clean, relevant content that’s very fresh and very pertinent to your niche. Google also places a lot more attention on content that’s relevant overall, not just per the keywords used, so keep that in mind.

3. Rethink your use of images

Images can be a powerful SEO tool in your arsenal, but only if you’re using them correctly. For starters, optimize images (JPEG format, please) so that they load faster and thus increase visibility via search engines. Also, remember to keep the file sizes small, the tag text extremely relevant, and always post relevant images nearest relevant text.

4. Integrate social media onto your site

Proper SEO isn’t simply contained on your website; it stretches out across the entire network you build. This obviously includes your social media pages. You need to create (if you haven’t already) relevant, active profiles on sites like Digg, LinkedIn, Facebook and Twitter, and you need to add the proper social media badges to your main website, and vice versa, to interlink your entire network.

5. Avoid Flash and other slow-loading, large applications

Due to the Apple and mobile market (which are not necessarily one and the same), and also people with limited bandwidth or bottlenecked connections, Flash and even some Java features won’t load or are too slow to load. Cater to anyone’s machine and connection by avoiding Flash and other large, slow-loading applications on your site. What looks attractive to you might just be a hassle for someone else.
Recent updates and advances in social media haven’t completely changed SEO. Most methods are still going to work. You only need to focus on user-friendly SEO. Pay attention to how you’re presenting your content and links, and make sure you’re always catering to everyone in your network.

Tips to Improve Your Local SEO

1. Get Links From Local Sources

Sites that link to you help bolster your presence in search rankings, and sites associated with your location that link to you will help connect your business in search engine algorithms. Case Ernsting of Search Engine Journal recommends submitting your business info to local directories, community databases, and even your hometown’s Wikipedia page to get encourage links to your site.

2. Work Under One Domain Name

Sure you want to be recognized and use different online outlets for different thing, but having multiple websites for different services or aspects of your business can confuse the consumer—and reduce your overall search engine pull, says the Small Business Administration. It’s wiser to keep all online activity under one name.

3. Encourage Reviews

Though many small business owners shy away from reviews for fear of a bad one, search engines factor online reviews into your ranking. Think of it this way: The more people are talking about you, the more popular you are. Ask friends and customers to review you on sites like Yelp.

4. Add Content to Your Site

Whether it’s a blog, industry news, announcements, or event recaps, adding new content your site is imperative. This creates new pages that can be optimized with new keywords, expanding your company’s reach in the eyes of search engines. You can then encourage links to that content from other sites.

5. Include Content Links on Your Social Media Sites

Post links to your site on social sites like Facebook and Twitter. As Search Engine Land notes, search engines are starting to crawl and track these links back to your site.

6. Title All Web Pages

Many SEO rookies forget to make a separate title for each web page, losing an opportunity to give search engines more content to review. SEO expert Andrew Shotland recommends putting the most important keywords at the beginning of the title and adding your city name to the titles to hone in on local searches.

7. Make All Titles SEO-Friendly

Whether a blog post headline, URL, or file name, use keywords in all titling. Rich Hargrave of Local Search Source notes, however, that a URL with more than three hyphens can look like spam. Keep naming conventions simple but relevant.

8. Add Text to Audio and Visuals

Search engines scan text to determine relevancy.  If your fancy website is heavy on audio, video, or pictures, it may be visually appealing, but search engines won’t recognize anything. Make sure to include text in the form of captions or transcripts with any of this type of content.

9. Input Correct Keywords

Keywords are the lifeblood of your site’s SEO, so make sure yours are accurate and relevant to the type of consumer you want to attract. You can review Google’s Keyword Tool to find applicable terms. Also take the time to target keywords for individual pages on your site. The SBA recommends three targeted keywords per page.

10. Use Google Analytics

Google Analytics is a free analytics software package that offers data about your website traffic and how it’s performing in search engine rankings. Periodic review of this can clue you in to trends or areas you can improve.


 

SEO do Mistakes: link exchange emails

Here's a mistake that people still sometimes make: buying a random software package that they

think will get them a gold mine of links, especially by bulk emailing reputable sites. At this

point, most site owners are savvy enough to realize that emails with link exchange requests are

rarely hand-crafted with love. Instead of exchanging links, lots of site owners forward the

unsolicited emails to Google, so I see plenty of emails such as:

Hello,

I have found your website XXXXXXXXXX.XXX by searching Google for
"business free from health home home make money risk work". I think
our websites has a similar theme, so I have already added your link
to my website.

You can find your link here:
http://www.suspiciousdomain.com/news/insert-random-keyword-phrase-here.html

The best links are not paid, or exchanged after out-of-the-blue emails–the best links are earned

and given by choice. When I recap SES from my viewpoint, I'll give some examples of great ways

to earn links.

Content Writing Tips for Website

• Use shorter paragraphs, sentences and uncomplicated words. This is because screens are difficult and can be tiring to read off of.
• It is important that you stick to one idea per paragraph.
• Your content should be simple to read and to the point. When writing for the web, use fewer words (at least half) than what you would in print.
• Put the most important information at the top of the page. This is known as the inverted pyramid technique.
• Try and be as objective as possible and try to leave your opinion for more creative avenues like blogs and opinion pieces.
• Bulleted lists are informative and easy to read.
• Bold or colour text, as this stands out and will assist in scannability. This is because more people scan rather than read information off the internet.
• Keep to the point and avoid clever, cute and funny headlines.
• Only use relevant information.
• Text should be easy to read, so avoid using fancy and unclear fonts.
• Headlines and subheadings need to be meaningful and easy to read.
• It is crucial that you know your target audience and know exactly what they want and need from your website.
• Ensure that your website has a purpose and serves this purpose.
• Include links to other similar and applicable information; this will take your viewers on an informative journey.
• Headings should be between 4 and 8 words, while sentences should be between 8 and 20 words. Try and make the article or information no more than 800 words, unless it is in-depth content. If this is the case, don't exceed 1500 words.
• Speak to your user and not at them. Use the word "you" to give that personal flair. Write in first or second person.
• Avoid highly technical terms and jargon unless it is completely appropriate.
• Use actions words. It is important that your website's content has a call to action. Some examples include "Buy Now" and "Call Now".
• Write using Meta tags or keywords. These are used to find and describe your pages for search engines.
• Keywords should be written as how people search. They should also describe the content on the page. Use good language, grammar and ensure that the spelling in your article is correct. Proof read and edit where possible.
• Break up the text into readable and user friendly chunks.
• Ensure that your content flows and makes sense to readers of all ages and educational backgrounds.
• Explain the benefits the viewer will receive by visiting your website.
• Include lots of white space. This will help to put the content in bite sized chunks.
• Ask questions that your reader wants to know and can find out by continuing to read your website.
• Don't waffle, get straight to the point; leave the intriguing stories for print media. Stay focused on the topic.
• Have a conclusion or summary.
• The website writing needs to be consistent. This is true in terms of spelling, format, style, narration, tense and flow.

How To Create The Perfect SEO Press Release

Making the perfect SEO press release that is highly modified for search engine optimization and Internet Marketing sometimes is a tough job to get by. If you are mulling over how to maximize the impact of your online press release, consult an SEO professional before following through.
The tips below serve as a model structure for the perfect SEO press release.

1. Create an attention-getting headline or title with targeted keywords. This effectively targets your intended niches and immediately increases the chances that bloggers and media channels will write about or mention the announcement.
2. Pick and invest on a premium online press release distribution service such as ereleases.com, which offers PRNewswire distribution, social sharing features and personalizes many of the tips found within this article. Try to keep away from pro bono or low-tier paid press release networks. Most, if not some, online search companies have updated their search engine algorithms to bypass low quality press release networks and render them useless. Low quality content harms SEO ranking.
3. Online press release distribution services have limited number of words for each announcement. For example, ereleases.com offers up to 600 words so it’s best to use every word allowed to maximize the amount of relevant text content.
4. A press release should contain anchor text links to your targeted sites. While a raw link likewww.socialbarrel.com is effective, anchor text link like social media improves search engine optimization. As a rule, place a website link for every 100 words of text, but try to combine raw links with keyword links and generic links such as “click here.” Try to add one or two links to an inner page of your website.
5. While links to your targeted sites when applicable is good, links to authority sites with high quality and relevant content adds value to the press release. For example, we use an anchor text to include a Wikipedia link for the definition of press release in “What is a press release?”
6. The source page of an effective press release incorporates an image with an embedded HTML ‘alt tag’. Search engines will see the relevance of the embedded image to the text content.
7. The perfect SEO press release comes with a quote from a company executive. For example,

“We offer a wide range of services to market your product or service that are measurable and clearly show your return on investment. We develop and implement a customised online marketing plan which significantly increases your bottom line,” says Aaron Elliott, an SEO expert and the founder of Social Barrel. “Maximising your online presence is not just about a pretty website; moreover, a complete and functional marketing campaign that allows you to promote your business 24 hours a day, 7 days a week.”

8. Adding links to files, such as PDF and docs, in an online press release promotes SEO value.
9. Customize the meta tags. The page title and HTML meta description must be consistent with the text content of the announcement.
10. The perfect SEO press release has a keyword-rich URL at the source page such that search engines will find targeted keywords on the website link.

Best Top SEO Strategies for 2013 – SEO Tips to Take You to the Top

We all know that SEO has changed dramatically in 2012. With the introduction of Google’s Panda and its 21 subsequent updates in 2012, what worked yesterday for SEO will not work today. So you may find yourself asking, “What SEO techniques should I employ in 2013?”

For 2013, we need tore-think the concept of “SEO techniques” entirely. Rather than a technique, your 2013 SEO strategy should have a more natural approach, incorporating fresh and relevant content, SoLoMo strategies  with a strong focus on customer engagement.

Take a 360 degree approach online

Generally, to help search engines andconsumersfind us;we want to create a great user experience with multiple marketing plans. For 2013, we have to combine SEO, content marketing, social media marketing, andmobile marketing to ensure that we are optimized for local search. Here are some useful ideas for incorporating these key areas.

1. SEO your site

Update your keywords frequently and combine both long tail and short tail keywords. Use your keywords in your title tags and anchor text. Check out the competition and compare your rankings in the SERPs. On which keywords are they ranking better than you?

2. Keep content fresh and valuable

Add videos, infographics, charts and graphsto your sites and be sure you are blogging on a weekly basis. Search frequently for new, industry-related news and link to interesting information. Add social media icons to your content so people can share, pin or email your information.

3. Post to Social Media frequently

Post to all social media platforms frequently. Find out which platforms your customers frequent and post to those platforms. Facebook, Twitter, Pinterest, LinkedIn and Google+ are all highly trafficked platforms that have a proven track record for building brand awareness and spurring valuable dialogue.

4. Go mobile and market to mobile

With smartphone use on the rise, building a mobile website is more important than ever. In December 2011, Google launched smartphone Googlebot-Mobile, to help mobile users find your site. Google even tells you how to build a smartphone-optimized site. In 2013, a mobile site and a mobile marketing strategy will be essential Establish and optimize a local Google+ page
Make sure your local business can be found by creating a local Google+ page. Optimize your page for SEO by adding keywords, content, and citations from directory listings. Encourage reviews and +1’s on your site.
Engage your customers and put your Q & A to work for you
Make sure you have a means for your customers to ask questions, and the ability toanswer them promptly. Use these questions to enhance SEO in atlanta by listing each question and answer on your site or blog and use the question in the title tag. Descriptive title tags, which honestly represent your content, help people and search engines find you.

Add new pages frequently

Adding new pages with appropriate title tags is important and will position your firm ahead of others, in the industry, who choose to leave their content stagnant. If you don’t have new products or services, you can use your recent Q&A as a page and add pages as you receive new questions.

Practice good link-building

Create content that people will want to share and share content your customers will be interested in. You will increase SEO if the links you provide are valuable and your anchor text is well written with keywords. Consider guest blogging as another link building idea.

Seo Making Money Online With Your MLM Business

Best seo tips is about how to rank page 1 in the search engines

The internet is a highly competitive market place. Large companies and small business vie for the attention of billions of internet users in the search engines for better revenue. Getting in the trenchs leads to the internet marketing war in the search engine.

Search engines are internet venues where billions of people congregate to search for information. The most prominent search engine giants are Google and Yahoo. The kind of traffic these dot-com companies receive per hour is phenomenal.

So naturally, companies would gravitate towards placing their links and sites in an attempt to garner more visits to their web sites.

In order to maximize ranking and placement, companies have used tools such as search engine optimization or SEO. Search engine optimization is the method or process of improving a web site’s ranking in a search engine listing.

Legitimate search engine optimization practices focus on the improvement of a page’s ranking in the search engine list by improving site content, usability and using legitimate methods of promotion through web phenomena such as viral marketing.

Search engines all use complex algorithms in keeping their relevancy in the web and to keep illegal and abusive search engine optimization methods from prospering. However, “black hat” SEO users will always be around so it is expected that search engine giant such as Google and Yahoo will continue to make more complex algorithms to filter the garbage out.

Search engines display different kinds of listings on a result page. The more common ones are pay-per-click (PPC), adverts, paid inclusion, and organic listings.

Caution it is easier than you think! Practice these best seo tips and find out for yourself

Of all these listings, SEO concerns itself foremost with organic listings for a variety of keywords. This can increase the quality and quantity or visitors to a desired web site.

Organic searches are searches conducted by web users in a search engine that is free from solicitations. A study from Jupiter Media stated that 5 out of 6 commercial online purchases came from organic searches versus paid online ads.

This has made BEST SEO TIPS much more in demand in creating revenue for companies as SEO is not a paid ad but a method of intrinsically improving content.

Here are some best seo tips on improving content for a much more improved result in organic searches:

1. Expertise. Follow your strengths. Sites you set up must be on subject you consider yourself an expert on. People can smell an amateur a mile away.

2. Plan the site. A good layout for the site can improve usability. This in turn will not unnecessarily aggravate the browser.

3. Research. Check out the competition and see what they have set up. See what works and what does not. If possible try to communicate with users in forums and get feedback on what should or can be improved further.

4. Decide on important keywords. Decide on the most important keywords to use for your sight. Include these keywords in the metatags, copy page, page title, and file names.

5. The Search Engine is your friend. Make friends with your search engine and don’t give it a hard time. Being nice and friendly to it will make its job easier to serve your site up to your target audience.

6. Focus. Focus on the topic at hand and nothing else. The rule is one topic per page.

7. Join the directories (best seo tips-helpful hint). Directories are repositories of knowledge done by human hands while search engine are huge databases collected by mostly machine methods. The relevancy of your page when joining the right directory may shoot through the roof. Of course, make sure you know what you are talking about.

8. Start a linking campaign. A BEST SEO TIPS method. This is a must to do. Ask your allies, strategic partners, friends and acquaintances to place your site’s URL link on their sites. With a short description this can draw traffic from other sites and increase exposure. Google especially ranks the importance of its sites by the number of sites linked to it.

9. Repetition is the key to victory. Keep repeating the above tips, supporting and increasing what works and killing what does not as fast as possible until the desired result is achieved.

In the world of search engine optimization, content matters a lot. If a site has amateur or worse falsified information, fewer and fewer browsers will want to visit it. They will even spread bad news faster than good news so expect a garbage site to be ignored even in a week’s time.

Since you want to place your business listings and content on page one of the search engines for increased revenue, I have prepared a FREE report for you to better understand the foundation of SEO practices needed to rank page 1 of the search engines. Become a heavy hitter with ease! Click this link and get your free report!

SEO Top 10 Tips When Starting a New Website

1. Know your geographic market and ensure your domain has the correct TLD.
   If your primary market is the UK it is important to use a .UK TLD and ideally have your domain hosted on UK based servers.
2. Include keyword in Domain name (using hyphens if necessary).
   This doesn’t mean having a domain name like keyword-keyword-keyword-keyword.com try to stick to the one hyphen and not read as spammy. A good example is a site that sells wheelchair ramps with the URL of the site being www.wheelchair-ramps.co.uk
3. Create as much content about your products or subject as you can.
   After doing this divide in to 4 or 5 sections (this will help later when creating your navigation structure)
4. AFTER you have your site content start keyword researching
   There are tools you can use for keyword research; Wordtracker and The Google AdWords Keyword Tool to name but two. I personally use a combination of the Google Keyword Tool, Google LSI and T.J. Common Sense.
5. Decide on 4 or 5 primary keywords to use as main sub-sections
   Ideally have an idea of 4 or 5 main keywords, call them your Primary Keywords and then try to position secondary keywords with the Primary Word most closely associated with it.
6. Sit down and sketch out your navigation system
   Put a lot of time in to this and play around until it is right, use Primary Keyword as headers for 5 main Sub-sections and use secondary keywords as headers for content pages under each Primary KeywordThe above diagram shows the early stages of constructing a navigation system. The green section (Sub-1) shows how all other sub sections will be. The Home page, All 5 Sub-section, About us, Terms, Contact, Privacy, Resources and Sitemap pages are always interlinked with each other forming 12 strong pages (more about this later)
7. Re-write content using knowledge previously gained about keywords and phrases
   This doesn’t mean totally re-writing and stuffing the page with keywords, it requires writing paragraphs ensuring the right phrases are in the right places but isn’t obvious that the phrases are written for the search engines. Do not write too much information on each page and do not stray of in to writing about something else.
8. Structure each individual page
   With your content rich, keyword balanced page written, you now have to create the page structure. Each page should be seen as an individual website.Starting from the top,Page title should reflect the content of the Page ensuring you use the primary keyword for that PageMeta keyword tags, (although not overly important), should list 4 or 5 individual keywords related to the Pageyou have created.Meta Description tags, this should be a short concise description describing what the Page is about. This is very important as a selling point as you can manipulate the search engines in to displaying this when the person searches for the keyword used in the description. A favourite of mine is “Provides information about the latest KEYWORD now in stock and available online”or words suitable for the product.Avoid bloated code by using external style sheets and minimum coding.Main page layout was previously discussed whilst sketching the navigation system, but it is important that all links are seen by the engines and are using the correct anchor text related to the pages they are pointing too. Avoid using javascipt for links and if you have to use images ensure you use the correct alt attributes. If the page has too many links on it and looks messy this can be overcome by using a combination of css and javascript to create drop down boxes, but should only be used if you know what you are doing. If you have the opposite problem, and want to include links on the page but not necessarily have search engines follow them, this can be achieved using drop down option boxes. With yout general layout and your linking structure sorted you should now sort out your headings. The main page heading of the page should use your Keywords and be in H1 Tags, this should be followed by your most important paragraph, ideally working down the page you should use secondary headers from h2 to h4 (always using the keywords if possible)
   If you have used images on your page ensure keywords in the Alt attributes, this doesn’t mean keyword stuff them but just describe the image using the keyword.
   
9. Proof read your completed page and get a 2nd opinion
   With your page completed try and get someone to check it for you to see if it reads to spammy and to see if you have missed out any obvious key phrases that should be on the page.
10. Construct your site.
    With the previous procedure completed for all pages it’s now time to put the site together. Simply use the previously devised linking structure, group similar pages together under appropriate sub headings and ensure all links are active and using correct anchor text.