We all know that SEO has changed dramatically in 2012. With the introduction of Google’s Panda and its 21 subsequent updates in 2012, what worked yesterday for SEO will not work today. So you may find yourself asking, “What SEO techniques should I employ in 2013?”
For 2013, we need tore-think the concept of “SEO techniques” entirely. Rather than a technique, your 2013 SEO strategy should have a more natural approach, incorporating fresh and relevant content, SoLoMo strategies with a strong focus on customer engagement.
Take a 360 degree approach online
Generally, to help search engines andconsumersfind us;we want to create a great user experience with multiple marketing plans. For 2013, we have to combine SEO, content marketing, social media marketing, andmobile marketing to ensure that we are optimized for local search. Here are some useful ideas for incorporating these key areas.
1. SEO your site
Update your keywords frequently and combine both long tail and short tail keywords. Use your keywords in your title tags and anchor text. Check out the competition and compare your rankings in the SERPs. On which keywords are they ranking better than you?
2. Keep content fresh and valuable
Add videos, infographics, charts and graphsto your sites and be sure you are blogging on a weekly basis. Search frequently for new, industry-related news and link to interesting information. Add social media icons to your content so people can share, pin or email your information.
3. Post to Social Media frequently
Post to all social media platforms frequently. Find out which platforms your customers frequent and post to those platforms. Facebook, Twitter, Pinterest, LinkedIn and Google+ are all highly trafficked platforms that have a proven track record for building brand awareness and spurring valuable dialogue.
4. Go mobile and market to mobile
With smartphone use on the rise, building a mobile website is more important than ever. In December 2011, Google launched smartphone Googlebot-Mobile, to help mobile users find your site. Google even tells you how to build a smartphone-optimized site. In 2013, a mobile site and a mobile marketing strategy will be essential Establish and optimize a local Google+ page
Make sure your local business can be found by creating a local Google+ page. Optimize your page for SEO by adding keywords, content, and citations from directory listings. Encourage reviews and +1’s on your site.
Engage your customers and put your Q & A to work for you
Make sure you have a means for your customers to ask questions, and the ability toanswer them promptly. Use these questions to enhance SEO in atlanta by listing each question and answer on your site or blog and use the question in the title tag. Descriptive title tags, which honestly represent your content, help people and search engines find you.
Add new pages frequently
Adding new pages with appropriate title tags is important and will position your firm ahead of others, in the industry, who choose to leave their content stagnant. If you don’t have new products or services, you can use your recent Q&A as a page and add pages as you receive new questions.
Practice good link-building
Create content that people will want to share and share content your customers will be interested in. You will increase SEO if the links you provide are valuable and your anchor text is well written with keywords. Consider guest blogging as another link building idea.
For 2013, we need tore-think the concept of “SEO techniques” entirely. Rather than a technique, your 2013 SEO strategy should have a more natural approach, incorporating fresh and relevant content, SoLoMo strategies with a strong focus on customer engagement.
Take a 360 degree approach online
Generally, to help search engines andconsumersfind us;we want to create a great user experience with multiple marketing plans. For 2013, we have to combine SEO, content marketing, social media marketing, andmobile marketing to ensure that we are optimized for local search. Here are some useful ideas for incorporating these key areas.
1. SEO your site
Update your keywords frequently and combine both long tail and short tail keywords. Use your keywords in your title tags and anchor text. Check out the competition and compare your rankings in the SERPs. On which keywords are they ranking better than you?
2. Keep content fresh and valuable
Add videos, infographics, charts and graphsto your sites and be sure you are blogging on a weekly basis. Search frequently for new, industry-related news and link to interesting information. Add social media icons to your content so people can share, pin or email your information.
3. Post to Social Media frequently
Post to all social media platforms frequently. Find out which platforms your customers frequent and post to those platforms. Facebook, Twitter, Pinterest, LinkedIn and Google+ are all highly trafficked platforms that have a proven track record for building brand awareness and spurring valuable dialogue.
4. Go mobile and market to mobile
With smartphone use on the rise, building a mobile website is more important than ever. In December 2011, Google launched smartphone Googlebot-Mobile, to help mobile users find your site. Google even tells you how to build a smartphone-optimized site. In 2013, a mobile site and a mobile marketing strategy will be essential Establish and optimize a local Google+ page
Make sure your local business can be found by creating a local Google+ page. Optimize your page for SEO by adding keywords, content, and citations from directory listings. Encourage reviews and +1’s on your site.
Engage your customers and put your Q & A to work for you
Make sure you have a means for your customers to ask questions, and the ability toanswer them promptly. Use these questions to enhance SEO in atlanta by listing each question and answer on your site or blog and use the question in the title tag. Descriptive title tags, which honestly represent your content, help people and search engines find you.
Add new pages frequently
Adding new pages with appropriate title tags is important and will position your firm ahead of others, in the industry, who choose to leave their content stagnant. If you don’t have new products or services, you can use your recent Q&A as a page and add pages as you receive new questions.
Practice good link-building
Create content that people will want to share and share content your customers will be interested in. You will increase SEO if the links you provide are valuable and your anchor text is well written with keywords. Consider guest blogging as another link building idea.
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