SEO Top 10 Tips When Starting a New Website

1. Know your geographic market and ensure your domain has the correct TLD.
   If your primary market is the UK it is important to use a .UK TLD and ideally have your domain hosted on UK based servers.
2. Include keyword in Domain name (using hyphens if necessary).
   This doesn’t mean having a domain name like keyword-keyword-keyword-keyword.com try to stick to the one hyphen and not read as spammy. A good example is a site that sells wheelchair ramps with the URL of the site being www.wheelchair-ramps.co.uk
3. Create as much content about your products or subject as you can.
   After doing this divide in to 4 or 5 sections (this will help later when creating your navigation structure)
4. AFTER you have your site content start keyword researching
   There are tools you can use for keyword research; Wordtracker and The Google AdWords Keyword Tool to name but two. I personally use a combination of the Google Keyword Tool, Google LSI and T.J. Common Sense.
5. Decide on 4 or 5 primary keywords to use as main sub-sections
   Ideally have an idea of 4 or 5 main keywords, call them your Primary Keywords and then try to position secondary keywords with the Primary Word most closely associated with it.
6. Sit down and sketch out your navigation system
   Put a lot of time in to this and play around until it is right, use Primary Keyword as headers for 5 main Sub-sections and use secondary keywords as headers for content pages under each Primary KeywordThe above diagram shows the early stages of constructing a navigation system. The green section (Sub-1) shows how all other sub sections will be. The Home page, All 5 Sub-section, About us, Terms, Contact, Privacy, Resources and Sitemap pages are always interlinked with each other forming 12 strong pages (more about this later)
7. Re-write content using knowledge previously gained about keywords and phrases
   This doesn’t mean totally re-writing and stuffing the page with keywords, it requires writing paragraphs ensuring the right phrases are in the right places but isn’t obvious that the phrases are written for the search engines. Do not write too much information on each page and do not stray of in to writing about something else.
8. Structure each individual page
   With your content rich, keyword balanced page written, you now have to create the page structure. Each page should be seen as an individual website.Starting from the top,Page title should reflect the content of the Page ensuring you use the primary keyword for that PageMeta keyword tags, (although not overly important), should list 4 or 5 individual keywords related to the Pageyou have created.Meta Description tags, this should be a short concise description describing what the Page is about. This is very important as a selling point as you can manipulate the search engines in to displaying this when the person searches for the keyword used in the description. A favourite of mine is “Provides information about the latest KEYWORD now in stock and available online”or words suitable for the product.Avoid bloated code by using external style sheets and minimum coding.Main page layout was previously discussed whilst sketching the navigation system, but it is important that all links are seen by the engines and are using the correct anchor text related to the pages they are pointing too. Avoid using javascipt for links and if you have to use images ensure you use the correct alt attributes. If the page has too many links on it and looks messy this can be overcome by using a combination of css and javascript to create drop down boxes, but should only be used if you know what you are doing. If you have the opposite problem, and want to include links on the page but not necessarily have search engines follow them, this can be achieved using drop down option boxes. With yout general layout and your linking structure sorted you should now sort out your headings. The main page heading of the page should use your Keywords and be in H1 Tags, this should be followed by your most important paragraph, ideally working down the page you should use secondary headers from h2 to h4 (always using the keywords if possible)
   If you have used images on your page ensure keywords in the Alt attributes, this doesn’t mean keyword stuff them but just describe the image using the keyword.
   
9. Proof read your completed page and get a 2nd opinion
   With your page completed try and get someone to check it for you to see if it reads to spammy and to see if you have missed out any obvious key phrases that should be on the page.
10. Construct your site.
    With the previous procedure completed for all pages it’s now time to put the site together. Simply use the previously devised linking structure, group similar pages together under appropriate sub headings and ensure all links are active and using correct anchor text.

Top 10 SEO tips ( Webmasters must read)

Tip 1: Tag Optimization:

Meta-tag optimization plays an important role on SEO. If you run an ecommerce website, use different Meta -tag, tile and Meta description for different products. Use an understandable name for your products. Describe your products as detail as you can.

Tip 2: Content Optimization:

Make your website’s content as unique as you can. Try your level best avoid the duplicate or copied content. If you run a blog, it is very important for you. Also do not use your targeted keywords too much in your website, it is an old fashion and now it’s completely useless.

Tip 3: Backlinks

Do not build a lot backlinks at a time. SEO needs patience. No more than 30 links from one IP in 24 hours. I am talking about the backlinks. Try to focus on quality, not quantity. Focus on authority websites.

Tip 4: Link quality:

Don’t leave your links only while creating backlinks. Use a decent text to read about your keywords. Try to write 100 to 150 word small paragraph while creating backlinks.

Tip 5: Blog Commenting:

Comment on blogs with relevant texts. While commenting, try to make people read your comment. So summarize your thinking and try to write using points. Do not make an extra-large posting!

Tip 6: Forum Posting:

While posting on forum do NOT spam. Post meaningful threads. Remember, forum is the place for cooperation, not for marketing. If you behave well and cooperate well, your cooperation will increase your market automatically.

Tip 7: Link type:

Use text links instead of direct links. That is making your keyword hyperlinked by your targeted URL. This will increase your link value.

Tip 8: Social networking:

Let’s talk about facebook and twitter. Some guys have 10K+ even 50K+ followers in twitter or a huge number of facebook friends. Having such a number of friends makes it impossible to continue communication. In this case, try updating your status in a periodic manner so that while doing marketing, you will get better response.

Tip 9: Email marketing:

If you want to promote your site using email, use a reliable program for sending bulk emails. Make sure your email passed on spam filter check. Also do not forget to check the email in different email clients before sending. Do not use much images in your email as some of your targeted customers may find this email slow to load. Send your email in both HTML and text form. Many email clients are set to view only text emails.

Tip 10: Local links:

For targeted traffic generation do some local link building also. For example, if your business needs South African clients, it is beneficial to have some links form (dot)co (dot)za domain as well.

7 Steps to Better SEO On Your Drupal Site

Kill Your Splash Page

OK, maybe you can think of some great reason to have a splash page, but it's almost certainly going to hurt your SEO. Search engine crawlers show up at your site to try to find out what it's all about and the typical Flash or multimedia home page doesn't give them a lot to work with.
Splash pages have been steadily losing popularity but they're still out there, particularly on sites for musicians and other artists. Cool or not, Google expects your home page to have important information about your site and a huge Flash file isn't going to cut it when it comes to SEO. The really terrible thing is some splash pages not only can't be read by search engine crawlers, but they also prevent the rest of the site from being indexed.

Understand Keywords for Improved SEO

Keywords are the words or phrases that your users submit as a search query to one of the search engines, and they are one of the most important parts of optimizing for search engines. There are a number of important guidelines to follow with keywords that include a few Dos and a couple of Don'ts.

• DO place keywords in the title. Obviously, search engines pay close attention to the words and phrases placed in your <title> tag. Using thePage Title module can be a big help in setting separate titles for the page and your content. 
• DO place your keywords in h1, h2 and h3 tags.
• DO place important keywords at the top of your content. The keywords that are near the top of your content carry more weight than those lower on the page.
• DO place keywords in your final paragraph. Google understands that important words and phrases are frequently included in a closing paragraph.
• DON'T engage in keyword stuffing. I can't emphasize this enough! It will hurt your ranking if Google thinks you’re cramming extra keywords into your content so you can boost your results. A general rule of thumb is to keep your keyword density to less than 5%.
• DON'T use the wrong keywords. If you're not sure which keywords work best for a particular piece of content there are services that can be of help. Wordtracker is one such service, but there are many others. Also avoid overly general keywords. It can be tough to compete on a keyword as common as say, 'Drupal'.

One final note about using keywords. It's important to write naturally. If your writing sounds stilted or robotic because you’re trying to put too many keywords into the content, you’re on the wrong path. Creating content that works for both people and search engines takes time, but the effort pays off.

Create SEO Friendly URLs

By default Drupal generates URLs that look something like:http://www.example.com/?q=node/77. As far as SEO is concerned, this is a problem. Fortunately, help is at your disposal with clean URLs and the wonderful PathAuto module. Clean URLs is actually a setting in Drupal which can be enabled if your web server has the Apache mod_rewrite module installed.
PathAutho is possibly one of the most powerful Drupal SEO modules and will allow you to leverage the power of the Token module to get your URLs in shape. I would recommend using it to make sure descriptive, keyword-filled URLs are a part of every node you publish.

Nurture Inbound Links

A big factor in search rankings is having inbound links to your website. But this is definitely a case where quality trumps quantity. I've seen people spend a lot of time trading links with low quality sites that seem to specialize in little else. Google is quite good at identifying a link from a reputable site vs. one from a link farm, and if you're spending your time on the latter, it's time wasted.

Create Quality Content

Earlier this year Google released an update to its search algorithm calledPanda. Overnight, many web managers saw their sites disappear from search listings.
Matt Cutts, one of the engineers who worked on the update explained, "This update is designed to reduce rankings for low quality sites - sites which are low-value add for users, copy content from other websites or sites that are just not very useful. At the same time, it will provide better rankings for high quality sites - sites with original content and information such as research, in-depth reports, thoughtful analysis and so on."
Creating quality content also helps with the previous point about inbound links. Think about it, if people like your content they'll link to it or share it via social media, and few things get Google's attention more quickly than lots of incoming links from reputable sites.
One last thing to keep in mind when creating content is its length. You don't need to write a novel, but it should be a minimum of 300 words.

Optimize Images

It's become standard to include an ALT attribute on images for accessibility reasons, but it can also help your Drupal SEO. Placing keywords in the ALT and TITLE attributes of images help optimize their search potential. A less well known tip regarding images is to give them keyword-filled file names. Imagine you're selling a great Drupal theme on your site with a high-res screenshot of your handiwork. Instead of 'screenshot.jpg', try naming it with the same type of keyword-filled name you assign to your URLs. A good file name can be as important as the ALT attribute.

Optimize Internal Links

Not everyone realizes that having links to other pages on their site can help search engines notice them. For example, let's say you have a series of posts on module building. To point search engines in the right direction, make sure you create links between the posts in the series. An important aspect of all links is the anchor text. Instead of “click here”, use a more descriptive term to increase the relevance of the link.

Wrapping It Up

SEO is something all site administrators should be familiar with, and although SEO can get quite sophisticated, the basics are within the reach of everyone and can help your site's search rankings significantly. I've written another post that specifically discusses a few of the best Drupal SEO modules that can help you implement these best practices and more.

10 SIMPLE SEARCH ENGINE OPTIMIZATION (SEO) IDEAS TO IMPROVE YOUR RANKING

One of the simplest ways to improve your site's worth and ranking is to ensure your site is search engine optimized (SEO). SEO is the process of improving your site so that your content is attractive to major search engines (such as Google, Yahoo, and MSN) and also targeted for the types of keywords you want your site to come up for. Taking the time to improve your site's SEO can increase your inlinks and pagelinks and also help you get more visitors who are searching for the content your site has to offer. Here are some very basic SEO techniques you can apply immediately to improve your site:

1. Clean up your page titles. 

Throughout your site, the titles of your pages should say a lot about the content that page contains. Make sure your titles are clear, contain keywords for your page, and also emphasize the content of that page. Also, remember that search engines use the title you enter as the link when your site comes up in search results. Make sure your title is catchy enough and targeted enough to encourage people to click.

2. Use heading tags the way they were meant to be used. 

In the HTML markup of your pages, you have the option to set several levels of heading such as H1, H2, H3, H4, H5, etc. These tags have a sort of hierarchy to them. H1 is more important than H2 which is more important than H3 etc etc. Use this principal in setting up your page layout. Use H1 for your most important text, such as the heading for your page. Use H2 for the next most popular, and so on. Don't overdo it either, use the heading tags sparingly on only your heading worth content (most likely containing the keywords for your page as well).

3. Take advantage of alt and title tags in your URLs and images. 

When creating an image or link within your HTML, you have the option of including a TITLE attribute in URLs and an ALT attribute to1 images. Use these fields to add additional text about the link/image. This text is picked up by search engine spiders and can add to the keyword content of your pages.

4. Make sure your navigation is available at the top and bottom of all your pages.

If you want search engines and your readers to find their way through your site, you have to make it easy for them. In addition to putting standard navigation at the top of the page, consider also placing it at the bottom in your footer. The more ways Google can find their way through your site, the better chance you have of getting all your pages showing up in their index.

5. Use mod_rewrite to clean up your nasty web addresses. 

Using a tool known as mod_rewrite, you can make a substantial improvement to the URLs of the pages within your site. Instead of a URL that looks like: http://www.mysite.com/goto.php?page=12345 you can change it to http://www.mysite.com/page/how-to-do-somthing.html. This is much easier for search engines to follow and also can contain keywords that can guide them to a better analysis of the content your site contains. You can get details on how mod_rewrite works by checking out this beginners tutorial.

6. Use keywords in the addresses of your pages. 

Closely complimenting point 5 above, adding keywords to the addresses of your pages can make a big difference. When setting up your site structure, keep that in mind. For example, if you have a site about apples, rather than having a URL like: http://www.mysite.com/page/page1.html change it to something like http://www.mysite.com/granny-smith/granny-smith-orchards-in-california.html where the content of the page is somewhat represented by the address of the page.

7. Make sure you take advantage of meta tags like keywords and descriptions. 

Many sites often overlook meta tags. There are a large number of these tags you can add to your html pages to help give search engines a better idea of what's in your site. Two tags in particular, the description and keywords tags, allow you to write a description of each page and also list relevant keywords contained within your site. Use these on every page of your entire site.

8. Create and maintain a sitemap. 

If you want Google or Yahoo to index your entire site, one of the best ways to do that is to tell them what pages are in your site. Sitemaps are a really simple listing of every single page within your site. For more information, check out the sitemap entry in Wikipedia. If you create and maintain a sitemap for your site, the search engines will easily find all your content.

9. Block duplicate content with robots.txt. 

Duplicate content on a site can be really bad when it comes to ranking well within search engines. If the structure of your site results in a lot of duplicated content (for example, having summaries on one page of a blog and full articles on another) you can actually be penalized by Google for it. Using the robots.txt file, you can tell Google and other search spiders what content you want read, and what content you want ignored. For more information on robots.txt, check out this beginners tutorial.

10. Make sure your pages contain the keywords you want to rank highly with. 

While it may seem obvious, you'd be surprised how many people overlook this point. If you have a page about granny smith apples, and you want it to rank highly for the phrase granny smith apples, you have to actually use those words often within the content of your site/page. Don't overdo it, but make sure it's obvious to a computer algorithm reading your site (such as Google's content spider) that the main context of a particular page is granny smith apples.

These are just a few simple ideas on how to optimize your website for search engines. For literally hundreds of other ideas such as these and many others, that you can IMMEDIATELY put to use on your website and start seeing results, learn from those who know it best by picking up the SEOBook at SEOBook.com.  SEO can help you make the most of your existing website and over time drastically improve on the estimated value of your sites worth.

Article Writing: Tips on SEO, Article Marketing, & More

Article writing can be a huge part of your content marketing strategy. Done right, article marketing has a lot of benefits. Article writing can:

• build your expertise and reputation in your industry
• flood your website or blog with traffic
• increase brand awareness and recognition

Article writing can also be an important component in your off-page SEO strategy by pointing quality, one-way links to your site. Because articles focus on the reader, not the link itself, these links are much more valuable, especially when you publish your articles on directories with high PageRank.
To help you make the most of this type of content marketing, we’ve compiled a list of the best article writing tips to get you started.

Article Writing Tip #1: High-Quality Article Directories

Where you publish your articles is just as important as packing them with valuable information. There are hundreds of article directories on the web, some paid and some free, but you want to stick with sites that have a good reputation with search engines, high PageRank, dofollow links, and good traffic.
Some of the top article directories include:

• EzineArticles.com
• GoArticles.com
• IdeaMarketers.com
• ArticleRich.com
• Triond.com

Another option is to publish your articles on web 2.0 platforms. These directories offer rich features to make creating and reading more enjoyable, just as photos, videos, polls, maps, and quizzes. Many of these sites are also profit-sharing platforms, meaning you can insert your own AdSense code or get commissions from text ads.
Some of the top web 2.0 article platforms include:

• Squidoo.com
• HubPages.com
• InfoBarrel.com
• Tumblr.com

While these resources are at the top of the list, there are plenty of others you can use. This article lists high-PageRank article directories, and this article lists web 2.0 sites by PageRank.

Article Writing Tip #2: Writing Guidelines

Writing articles to build your business can be tricky. You want to write them quickly so you can do other profit-generating tasks, but you also want to convince readers that you are a reputable, trustworthy resource.
Use these article writing tips to help you create expertise-building, engagement-promoting articles.

• Keep articles between 400 and 600 words. This length is short enough to be quick and easy to read (and write) but long enough to show readers that you know what you’re writing about. Here are some additional tips on writing articles faster.

• Write about a very specific topic. The more specific the article topic is, the easier it is to write. Narrowing down the topic also helps build expertise in a short article.

• Use data and multimedia. Where possible, support your topic with evidence: tables, charts, and percentages build trust and show expertise. Incorporating photos, videos, infographics and other types of media makes your article more engaging and seem more useful.

• Read and follow the publishing guidelines. These guidelines stipulate the length of an article, disallowed topics, how many links you can include, and more. Not following the rules will get your content unpublished and may get your profile banned.

• Cite your sources. Telling people where you got your information builds trust. It’s also an easy way to link back to an article, blog post, or product on your site.

Article Writing Tip #3: SEO Your Articles

Your articles can do a lot more work than provide backlinks when you make sure they are optimized for search engines. The good news is, making your articles SEO-friendly is easy. Use this simple checklist to optimize your articles.

1      Use the keyword phrase in the title.
2      Use the keyword phrase and synonyms occasionally throughout the article.
3      Use the keyword phrase in the summary, meta tags, and image alt tag.
4      Write naturally and offer as much valuable information as possible.
With these article writing tips, you can create value-packed content that will spread your message and build your expertise in no time.

Top 5 Tips For Improving SEO With Pinterest

Use smart keywords – use accurate descriptions of your Pins which also include keywords relevant to your brand, and you know are successful at driving traffic to you elsewhere (e.g. check your analytics)

Make it easy to share – Make sure you have a ’Pin it’ button to your website and consider embedding the images from your Pinterest account directly into your site – to make it as easy as possible to share

Repin and promote others – Pinterest states in its guidelines that self-promotion is a no-no.  So make sure you are actively promoting others, and consider ways to create campaigns that get audiences to add Pins relevant to your brand – instead of doing it all yourself

Get Connected – make sure you select the settings options to connect your Pinterest account with your other social media accounts I.e. Facebook and Twitter  - this will help make it seamless for users and for you

Create great visual content – make sure your visual content is memorable, instead of bland product pack shots think about how you can dress the scene to be bolder, more creative.  Infographics have finally found a natural home on Pinterest too – so look at how you can make the most out of your data and insights visually

The top SEO tips for social media profiles

SEO (search engine optimisation) and social media have been moving closer together over the past couple of years. Now it seems they’re more integrated than ever, particularly as Google increasingly experiments with bringing in social elements into search results.
You can’t really afford to know one without the other, as you risk doing half a job or missing out on potential traffic. To help with this, we’ve compiled some of the top SEO tips across social media profiles, so you can make sure you have your house in order. Bear in mind that all of the below are recommended as general good practices to stick to – not promises of top positions for your keywords. I would always recommend that you run your social media profiles with your community in mind first and foremost, then consider best practices for SEO after.
These are tips to implement alongside the natural conversations in your community. Many of these tips apply for internal search, such as through Facebook Pages as there will be certain restrictions on the content Google will and can index.

Keywords in Facebook Page updates

It can often be a bit of a push and pull between writing content purely with the user in mind, and writing content that has one eye firmly on SEO. Good practice for SEO copywriting can still apply when you write your updates on your Facebook Page. Since everyone that searches on Facebook has the ability to show results by ‘everyone’, individual posts you write on your Facebook Page could be crucial for getting found by people searching for something current. I wouldn’t advise you let this guide your content strategy overall. Don’t try and write about the royal wedding if it bears no relevance to your brand or community, but when you’re writing updates, think about the keywords that other people might be looking for that could lead them to your Page.

Writing anchor text on your Facebook Page

The same rules of good linking still apply on your Facebook Page, such as linking often and to relevant Pages. In certain places, Facebook also gives you the option to use anchor text in your links, which is a good practice to adhere to. You can do this in the ‘notes’ section of your Page for example. Here you simply write out the code for anchor text as you would normally, replacing the content with your own website and desired anchor text:

<a href="”http://www.thenextweb.com”">Offering creative social media campaigns</a>

When you publish this it will appear as anchor text on your wall. Remember to use relevant keywords in the anchor text, that relate to the page you’re pointing to.

Link often on your Facebook Page

Sending links out from your Facebook Page in general is important in helping to improve your SEO rankings within Facebook search. You should take advantage of the places that Facebook gives you to do this, including the wall and Info text. One of the most important places to link from your Page is in the ‘About’ box on the side of your Page. While you can’t put anchor text here, you can include a standard link, such as in the screenshot below:

Keywords in Facebook photo captions

Even though certain activity within a Facebook page is ‘no follow’ by Google, you should still retain good keyword and linking strategies in all places. This is often overlooked in the ‘photos’ section of your Page, where it can be tempting to stick it up quickly and share it on your wall. The description is on your photo permanently however, so remember to include relevant keywords in the photo description text. Again bear in mind meeting the needs of the user and the search engine. You’re talking to your fans first and foremost so include the keywords naturally in the text, but paying careful attention to those keywords you might want to be found for, both in Facebook and Google search.

Keywords in your Twitter bio

In your Twitter profile, your ‘bio’ is actually the meta description of your Page, making it an incredibly important aspect of SEO on your Twitter profile. Make sure you’re including relevant keywords here that relate both to the general content of your tweets as well as the website you want to promote. This can often be overlooked in terms of keyword optimisation, but should be well-considered, albeit within 160 characters!

Use bit.ly to shorten links on Twitter

Using URL shorteners is often done on Twitter profiles mainly as a way of making links more readable and easily sharable as they reduce the amount of characters used within the tweet. They are also incredibly important in terms of SEO as well. Using url services such as bit.ly or tiny.url use permanent 301 redirects to your content, meaning that your original url benefits from the SEO juice, and not just the tiny url itself.

Keywords early in tweets

In an individual tweet, the first 27-40 characters count as the title tag within a Google search result. It’s important therefore to include your desired keywords early on in the tweet itself to make it more likely to rank in searches. This is what will be indexed by Google so it’s important to keep to this structure as much as possible, while not distracting from the actual conversation in Twitter. Keep these keywords relevant to the rest of the tweet and any URL you include for consideration of the user as well as search engines.

Followers boost your PageRank

This might not be a direct tip, but it’s an important consideration. The more high profile you are judging by the number of Twitter followers you have, the more your PageRank will improve within Google, having a positive effect on your search results. These followers are indexed as ‘inlinks’ to your profile – i.e. Google recognises one Twitter account as linking to yours as a relevant link. Try and attract these followers by tweeting popular, relevant content, which sits very much in line with your natural Twitter strategy.

Use Twitter directories

There are some very easy ways that you can build links to your Twitter profile, while also getting in front of new followers that may be interested in your content: Twitter directories. Through different sites you can link to your Twitter profile, often with the option to add in additional keywords, that should strongly relate to the page you’re linking to. Check out this article from CNET, for a great list of Twitter directories you can add your profile to.

Tweet Often

As much as this is a consideration for your natural Twitter activity, it’s also important for Google search results, now that they integrate tweets into their main search results. If you’re tweeting often about current topics then you can help improve your chances of appearing in Google results. These Twitter links are also contained prominently above the fold in Google search engine result pages, so is a great way to attract new followers, provided the content is in some way related to your core product or service.

Name your Twitter profile picture

A nice little SEO tip to follow here. When uploading your Twitter profile picture, make sure to name it with a relavant keyword that relates to your Twitter profile. The image file name is contained within the link when you click to expand, so avoid just using the file number, as shown in the example above. You can see this yourself by hovering over your profile image in Twitter. Also be sure to use hyphens in between words in the file name, not spaces.

Double keywords in a Youtube video

Obviously, using relevant keywords throughout the title, description and keyword section of your video on Youtube is important. But a good tip to follow is including a keyword twice within a title, such as ‘Facebook Tips: SEO Facebook tips for your business page’. This is good in terms of SEO to get an incredibly important keyword listed twice, but is also good from a usability point of view, as you provide an easy to read format, telling people what your content is about. This is the perfect balance between writing for people and SEO.

Repeat keywords in the video title

Often when it comes to adding in keywords to your Youtube video, you try to add as many relevant keywords that you can think of. While this is good practice, help Youtube out a bit when it comes to displaying your video by repeating words contained in your video title throughout the description and keyword section, as it will help your video to be shown both within Youtube and Google search as this pulls in Youtube video results as standard.

Leave a video reply

Google and Youtube like video pages that have a lot of links built into them, as it shows the relevance of the video content. A great way to do this, which also provides a new organic community around your video content, is by leaving a video reply to related videos within Youtube. You can do this while you’re logged into the correct profile for your Youtube video channel. When you’ve found the video you want to reply to, click on ‘Leave a video reply’ on the right hand side. This will bring up your videos, which you can select and leave as a video response on the page. Use this according to best practice and avoid being too spammy a this could have an adverse effect on your actual content!

Write a full script for your videos

A great way of adding in extra text around your video is to consider writing a full script in the description. Here you can put in additional keywords that are featured in the video and it also allows people to find out more about the content of the video. Next to the title, the description is the second most important thing about your video so make sure it’s well optimised.

Get active on Quora

Google recently announced that they were adding activity on Quora such as asking questions or adding answers into their indexed realtime search results. Quora is a great place to network and build your community anyway, but now that this has such as direct effect on Google search, it should be considered by most marketers and businesses. As these feature in the ‘realtime’ section of a Google SERP (Search Result Position Tool), best practice both for search and your community is to make sure you’re answering and asking questions often.