Your website is your key medium to reach your potential customers. Your website is your medium to reach your potential customers. But, search engines work for your website, to make you visible and to give you a global presence. Hence try to be a search engine friendly websites. Following are few key factors which, if well prepared, can make your website listed in most search engines.
Search engines do not recognize images and other graphics. If you have some good texts in your content then don't cover it with any graphics. Graphics should be used to make your site look more vibrant and attractive. Graphics should be the garnishing to your website. If you will use it in text then it might decrease your chances for a good ranking in search pages. These graphics include Flash also. When you design a well written text in Flash then it is similar to not having text all. The text which is visible to you isn't visible to the search engines, if it's in flash. Search engines need to have content to list your website. And remember, all graphics no content can make your website dull and invisible to the users. Make sure that all your images carry descriptive alt tags.
At the same time there are quite simple rules that you may follow to even optimize a flash-based website.
Search engines read accessibility contents, texts, hyperlinks as well as dynamic contents from flash files; hence, it is necessary that you optimize flash contents.
You can implement deep linking as search engines index the address of your current website; even though flash website/application is added to it.
Content & Good Quality Fresh Content
Content plays a vital role in optimizing a website. Visitors judge you through the glasses of content and technology used. A well written content represents the authenticity of the website. Content evaluation and organization should be well defined while plotting a website. Building necessary content then organizing it according to the visitors need is a major step in website planning. Content has to be crisp, brief and straight to the point.
Ambiguous content may deter the audience's attention. Hence, content should be well edited and it should accomplish target audience's objectives. It is always better to conduct in depth research before putting the content in your site. You need to categorize content with brief and descriptive words which should be lucid and attractive.
You must keep uploading fresh & good quality content on your website for Google spiders to keep coming back to crawl through your site, which makes an important tool for a better crawl-ability and search engine friendliness.
A short and the most relevant URL is the best URL. If a user is able to identify the content of a page with its URL then you’ve done a great job! It is always beneficial to have keyword-rich URLs.
Keyword-rich Tags & Meta Data
Very often sites have the same title tags, which is usually company’s or website’s name. Ideally the title tag should signify the content and subject matter of the page. Since search engines give preference to relevant title tags, it is necessary to make good use of title tags to help search engines understand information on the structure of the HTML document.
At the same time, every webpage must have its own set of unique meta data. It is one of the essentials that help search engines get a better grab of how your website is structured.
Page Structure & Navigation
Your page structure can affect your page optimization a lot. It involves your language, ease of use and navigation within your website. A well laid website navigation system and website structure serves two main purposes – improves user operability & enables search engine spiders to properly crawl through site and index all its pages.
Prepare a well-organized website so that the search engine can recognize where the navigation, content and headings are. Use heading tags for headings and subheadings and as a rule put navigation first. Be specific in coding. Use appropriate codes for programming. The directory structure should not go more than four levels deep.
In nutshell, search engines love well-formulated and clean code that makes a website easier to crawl and index that in-turn is indicated in the favor of the website. Follow W3C standards to construct an intelligent website.