Top 4 SEO Tips that help keep your Content Relevant
These SEO tips will help you continually update your content to keep it relevant to your customer base and thus maintain your ranks while helping you monetize content.
Research and understand the buying process of consumers and locate your customer base. Depending on your Unique Selling Point, focus on a target audience and try to understand the type of content that is relevant to this niche. You can leverage paid search to understand the topics which resonate with the customers.
Take stock of the digital assets you already have and try to find the gaps you may have earlier overlooked. Now that you understand the buying process and have located the relevant topics, you must apply your value proposition to this knowledge and try to assess what you can do.
Strategize your Content:
Do not just follow age old SEO tips to make your content relevant, look around at out of the box idea and strategize your content monetization. You can choose to use videos, peer reviews, RSS Feeds besides the more traditional press releases, blogs and article submissions.
Evaluate the Impact:
Constantly measure your impact and be open to taking steps to enhance it after factoring KPI’s like conversion metrics, reach and relevance. Once you determine how your content theme is performing you can keep updating and making changes to your strategy to keep it fresh.